Business Manager - Renew Business, Digital Experience
Pure StorageSanta Clara, California
Full Time
Posted November 20, 2025
$176k - $265k
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Application opens on company website
Job Description
The role involves developing and executing go-to-market strategies for Pure Storage's renewed product lines, focusing on customer acquisition, partner enablement, market expansion, and business development to drive demand and growth in new market segments.
Key Responsibilities
- Develop and execute end-to-end customer acquisition strategies for renewed product offerings.
- Design and test low-cost routes-to-market through distributors, resellers, and digital platforms.
- Analyze customer acquisition costs, pricing elasticity, and offer configurations to optimize profitability.
- Build programs and incentives to enable partners and distributors to effectively sell renewed products.
- Manage partner engagement models to increase sales velocity through scaled channels.
- Identify underserved market segments and launch SKUs and offers to meet market demand and regulatory requirements.
- Collaborate with marketing to create messaging, collateral, and outreach for new market segments.
- Lead business development efforts with ecosystem partners to unlock volume-based deals and alliances.
- Structure pilot programs and pricing strategies to scale demand.
- Track sales data, partner performance, and conversion metrics; build dashboards and conduct business reviews.
- Act as the voice of the renewed business within sales and product teams.
Requirements
- Six (6) years of experience in product management, go-to-market (GTM), or business strategy roles, preferably in B2B hardware, SaaS, or infrastructure markets.
- Demonstrated experience building or scaling products in low-end, emerging, or non-core markets.
- Channel and partner experience is strongly preferred.
- Strong business and analytical skills, including the ability to model pricing, customer acquisition cost (CAC), and total addressable market (TAM).
- Entrepreneurial and strategic thinking with a bias toward action and experimentation.
- Ability to work cross-functionally with product, operations, legal, and sales teams.
- Expertise in low-end and small-to-medium business (SMB) markets.
- Willingness and ability to work from the Santa Clara office in an in-office environment, in compliance with company policies.
Benefits & Perks
Salary range: 176,000 - 265,000 USD annually
Potential incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
In-office work environment at Santa Clara
Accommodations for candidates with disabilities
Inclusive and diverse workplace culture
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