Brand Protection Trademark Paralegal
Pure StorageSanta Clara, California
Full Time
Posted March 11, 2026
$176k - $265k
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Application opens on company website
Job Description
This role involves managing trademark portfolios, supporting brand protection efforts, and collaborating with marketing and sales teams to safeguard intellectual property rights in a fast-paced, innovative tech environment.
Key Responsibilities
- Manage trademark docket, including data entry, deadline tracking, and creating a system for historic mark clearances and product information.
- Support trademark prosecution by collecting use-based evidence and managing outside counsel for filings, responses, and legal actions.
- Monitor enforcement activities by reviewing watch notices and tracking decisions on actions like protests, oppositions, or cancellations.
- Oversee marketplace activities and industry trends to protect IP rights and serve as an internal resource on market shifts.
- Review marketing collateral and provide legal support for routine promotional contests and giveaways.
- Build and maintain relationships with Marketing and Sales teams for brand protection queries and matter escalation.
Requirements
- 6 to 9 years of experience as a trademark and brand protection paralegal.
- Experience preparing USPTO Trademark filings, including initial filings, responses to office actions, letters of protest, and oppositions at the Trademark Trial and Appeal Board (TTAB).
- Experience with managing trademark docketing for large companies.
- Must be comfortable working in high-pace, high-ownership environments where legal guidance is limited.
- Ability to support the team in overseeing outside counsel spend and evaluating performance metrics.
- Experience reviewing trademark watch notices and tracking internal decisions pursuing actions like letters of protest, oppositions, or cancellations.
- Experience monitoring marketplace activities to protect IP rights.
- Ability to serve as an internal resource for knowledge on marketplace and industry shifts and trends.
- Experience reviewing marketing collateral and providing legal support for routine company contests and promotional giveaways.
- Ability to build strong relationships with Marketing and Sales teams to serve as a reliable point of contact for matter escalation.
- Familiarity with the role of trademark and brand protection in the B2B, B2E, and services marketplace (highly preferred).
- Familiarity with Madrid Protocol and national trademark filing strategies.
- Familiarity with trademark search strategies and elementary risk assessments.
- Familiarity with marketing collateral review consistent with FTC Endorsement Guides and technology industry standards.
- Proficiency in working with Google Workspace, Slack, Compumark Watch, Saegis, IPFolio, Asana project management, and Figma (plus).
Benefits & Perks
Salary range of $176,000 - $265,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
Ready to Apply?
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