Alliance Marketing Manager, Cyber Resilience
Pure StorageLocation not specified
Full Time
Posted February 12, 2026
$122k - $230k
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Job Description
The role involves developing and executing joint marketing strategies with technology partners, particularly in cybersecurity, to generate demand, drive pipeline growth, and strengthen strategic alliances through integrated campaigns and stakeholder collaboration.
Key Responsibilities
- Design and implement joint go-to-market strategies with technology partners to generate demand.
- Manage and optimize Market Development Funds to ensure ROI and pipeline growth.
- Coordinate cross-functional teams to execute marketing campaigns across digital, social, and event platforms.
- Build and maintain relationships with partner executives and internal stakeholders to identify co-marketing opportunities.
- Analyze campaign and partner impact data to improve scalability and market penetration.
Requirements
- Proven ability to position complex joint solutions, preferably within the domain of Security or Cyber Resilience, and connect high-level strategic goals to tactical, demand-driving execution.
- Exceptional organizational skills with a focus on budget management, including internal and MDF (Market Development Funds) budgets, resource allocation, and a results-oriented approach to managing high-stakes marketing programs.
- Strong communication skills and executive presence, with a track record of building cross-functional buy-in and influencing senior-level stakeholders in a fast-paced environment.
- A proactive, resourceful mindset that allows shifting seamlessly between big-picture strategy and hands-on execution while navigating global market nuances.
- Ability to design and launch comprehensive marketing plans with key technology partners that translate joint value propositions into high-converting global demand generation campaigns.
- Experience managing and optimizing MDF Market Development Funds to ensure every dollar spent directly influences pipeline growth and meets specific ROI benchmarks.
- Experience orchestrating end-to-end project lifecycles by aligning stakeholders across Marketing, Sales, and Integrated Campaigns to deliver consistent, localized messaging across digital, social, and event platforms.
- Ability to build and maintain deep-rooted relationships with partner executives and internal stakeholders to unlock new co-marketing opportunities and ensure long-term strategic alignment.
- Experience analyzing campaign data and partner impact to provide actionable insights to leadership, continuously refining tactics to improve scalability and market penetration.
- Ability to work from one of the specified office locations in Santa Clara, CA, New York, NY, Chicago, IL, or Raleigh, NC, in compliance with company policies.
- Experience in strategic marketing, demand generation, and managing high-impact marketing programs.
- Experience with financial project stewardship, including resource allocation and budget management for marketing initiatives.
Benefits & Perks
Annual base salary range of 122,000 - 230,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
Ready to Apply?
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