Apply Now
Application opens on company website
Job Description
The role involves developing and executing regional marketing strategies for EMEA, managing a team, and aligning marketing efforts with sales to drive growth and market penetration across key sectors such as defense, intelligence, and civil government.
Key Responsibilities
- Define, drive, and execute the regional marketing strategy and plan for EMEA.
- Manage and lead the EMEA regional marketing team to achieve regional goals.
- Develop and implement a comprehensive Go-to-Market (GTM) strategy across key EMEA markets and industry verticals.
- Partner with EMEA Sales Leadership to align marketing efforts with sales priorities and pipeline development.
- Design and lead Account-Based Marketing (ABM) programs to accelerate top account engagement and pipeline growth.
- Develop and nurture strategic co-marketing relationships with regional partners and customers to expand market reach.
- Own regional revenue targets and marketing pipeline metrics, ensuring performance aligns with regional revenue goals.
Requirements
- 8 years of experience in regional, field, events, and Account Based Marketing (ABM) strategy and execution.
- 6 years of Supervisory Leadership experience.
- Experience marketing to B2G Civil and Defense and Intelligence across EMEA.
- Deep understanding of market nuances and competitive dynamics across EMEA.
- Extensive experience in building and executing effective regional Go-to-Market (GTM) strategies.
- Track record of overachieving marketing pipeline metrics and regional targets.
- Experience leveraging AI to scale marketing reach and efficiency.
- Success in hiring, developing, and leading high-performing regional marketing teams.
- Solid experience in partnering with regional sales leaders.
- Solid experience in marketing to government audiences.
- Solid command of modern marketing technology to manage campaigns, track effectiveness, monitor engagement, and calculate ROI.
- Proficiency in German.
Benefits & Perks
Paid time off including vacation, holidays and company-wide days off
Employee Wellness Program
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Volunteering Paid Time Off
Ready to Apply?
Join Planet and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Planet
More jobs at Planet
Head of Global Total Rewards
Planet
NEW
Arlington
Full Time
2d
$229k-286k
Head of Global Total Rewards
Planet
NEW
San Francisco
Full Time
2d
$261k-326k
Space Systems Engineer, Mission Operations
Planet
NEW
Berlin
Full Time
2d
More jobs in Berlin, Germany
Backend Developer (m/w/d) – API & Data Integrations
Octopus Energy
Berlin
Full Time
Feb 2
Technischer Kundensupport Wärmepumpen (m/w/d)
Octopus Energy
Berlin
Full Time
Feb 2
Product Manager - Heatpump Customer Journey (m/w/d)
Octopus Energy
Berlin
Full Time
Feb 2