Job Description
The role involves developing and executing regional marketing strategies for EMEA, managing a team, and aligning marketing efforts with sales to drive growth and market penetration in key sectors such as defense, civil government, and commercial industries.
Key Responsibilities
- Define, drive, and execute the regional marketing strategy and plan for the EMEA region.
- Manage and lead a team of EMEA regional marketers to achieve marketing goals.
- Develop and implement a comprehensive Go-to-Market (GTM) and Account-Based Marketing (ABM) strategy across key EMEA markets and industry verticals.
- Partner with EMEA Sales Leadership to align marketing initiatives with sales priorities and support pipeline development.
- Design and lead ABM programs and campaigns targeting top accounts to accelerate pipeline and engagement.
- Develop and nurture strategic co-marketing relationships with regional partners and customers to expand market reach.
- Track, analyze, and report on marketing pipeline metrics and regional performance to meet revenue targets.
Requirements
- 8 years of experience in regional, field, events, and Account Based Marketing (ABM) strategy and execution.
- 6 years of Supervisory Leadership experience in marketing roles.
- Experience marketing to B2G Civil and Defense and Intelligence sectors across EMEA.
- Deep understanding of market nuances and competitive dynamics across EMEA.
- Extensive experience in building and executing effective regional Go-to-Market (GTM) strategies.
- Track record of overachieving marketing pipeline metrics and regional targets.
- Experience leveraging AI to scale marketing reach and efficiency.
- Success in hiring, developing, and leading high-performing regional marketing teams.
- Solid experience in partnering with regional sales leaders to create and execute comprehensive marketing strategies.
- Solid experience in marketing to government audiences, including civil, defense, and intelligence sectors.
- Solid command of modern marketing technology to manage campaigns, track effectiveness, monitor engagement, and calculate ROI.
- Proficient in German language.
Benefits & Perks
Paid time off including vacation, holidays and company-wide days off
Employee Wellness Program
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Volunteering Paid Time Off
Ready to Apply?
Join Planet and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Planet
Account Executive APJ
Planet
NEW
Remote
Full Time
2d
Account Executive APJ
Planet
NEW
Not specified
Full Time
2d
Account Executive APJ
Planet
NEW
Not specified
Full Time
2d
More jobs in Berlin, Germany
Business Development Representative- D/A/CH (w/m/d)
GO2
Berlin
Full Time
Nov 9
IT Security Specialist (f/m/d)
GO2
Berlin
Full Time
Nov 9
Legal Advisor (w/m/d)
GO2
Berlin
Full Time
Nov 9