Job Description
The role involves developing and executing regional marketing strategies for EMEA, managing a team, and aligning marketing efforts with sales to drive growth and market penetration in key sectors such as defense, civil government, and commercial industries.
Key Responsibilities
- Define, drive, and execute the regional marketing strategy and plan for the EMEA region.
- Manage and lead a team of EMEA regional marketers to achieve marketing goals.
- Develop and implement a comprehensive Go-to-Market (GTM) and Account-Based Marketing (ABM) strategy across key EMEA markets and industry verticals.
- Partner with EMEA Sales Leadership to align marketing initiatives with sales priorities and support pipeline development.
- Design and lead ABM programs and campaigns targeting top accounts to accelerate pipeline and engagement.
- Develop and nurture strategic co-marketing relationships with regional partners and customers to expand market reach.
- Track, analyze, and report on marketing pipeline metrics and regional performance to meet revenue targets.
Requirements
- 8 years of experience in regional, field, events, and Account Based Marketing (ABM) strategy and execution.
- 6 years of Supervisory Leadership experience in marketing roles.
- Experience marketing to B2G Civil and Defense and Intelligence sectors across EMEA.
- Deep understanding of market nuances and competitive dynamics across EMEA.
- Extensive experience in building and executing effective regional Go-to-Market (GTM) strategies.
- Track record of overachieving marketing pipeline metrics and regional targets.
- Experience leveraging AI to scale marketing reach and efficiency.
- Success in hiring, developing, and leading high-performing regional marketing teams.
- Solid experience in partnering with regional sales leaders to create and execute comprehensive marketing strategies.
- Solid experience in marketing to government audiences, including civil, defense, and intelligence sectors.
- Solid command of modern marketing technology to manage campaigns, track effectiveness, monitor engagement, and calculate ROI.
- Proficient in German language.
Benefits & Perks
Paid time off including vacation, holidays and company-wide days off
Employee Wellness Program
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Volunteering Paid Time Off
Ready to Apply?
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