Job Description
The Senior Director of Lifecycle Marketing will lead and expand Pendulum's CRM and retention strategies across email, SMS, and loyalty programs to convert first-time buyers into long-term subscribers and advocates, working closely with cross-functional teams in a fast-paced, growth-oriented environment.
Key Responsibilities
- Own and scale end-to-end CRM and retention strategies via email, SMS, and loyalty flows
- Partner with cross-functional teams including Brand, Product, CX, Web, Analytics, Growth, and Commercial
- Develop and execute lifecycle marketing strategies to improve retention, repeat purchases, and customer lifetime value
- Oversee creative development and asset production for marketing campaigns
- Iterate and optimize marketing efforts based on feedback and performance data
- Drive growth of a young, fast-paced, mission-driven brand through resourceful and innovative marketing initiatives
Requirements
- Experience owning and scaling end-to-end CRM and retention efforts through email, SMS, and loyalty retention flows to turn first-time purchasers into long-term subscribers and advocates.
- Ability to partner closely with Brand, Product, Customer Experience (CX), Web, Analytics, Growth, and Commercial teams to develop and execute lifecycle strategies.
- Proven track record of materially improving retention, repeat purchase rates, and Customer Lifetime Value (LTV).
- Experience in creative development processes and asset production with a detailed eye for quality.
- Ability to thrive in a fast-paced, lean, and collaborative environment with iterative processes and group input.
- Resourcefulness in executing marketing strategies and campaigns with limited resources.
- Comfortable working with a very young brand in its early stages of growth.
- Ability to think strategically and big-picture while also being a creative problem-solver who can implement ideas effectively.
Benefits & Perks
Ready to Apply?
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