Senior Marketing Manager
Palmetto Clean TechnologyCharlotte, North Carolina
Full Time
Posted December 23, 2025
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Application opens on company website
Job Description
The Senior Marketing Manager will lead growth strategies, go-to-market efforts, and product storytelling for Palmetto's energy solutions, focusing on driving adoption, demand generation, and supporting sales and product teams to scale the company's offerings in the clean energy sector.
Key Responsibilities
- Own growth strategy and execution for HVAC Comfort Plan, including awareness, conversion, and retention
- Develop and implement channel-specific growth programs across paid, owned, partnership, lifecycle, affiliate, and field channels
- Partner with Data Analytics to define success metrics, dashboards, CAC, LTV models, and test-and-learn roadmaps
- Identify and address growth bottlenecks and opportunities across the marketing funnel
- Build scalable playbooks for additional product lines such as storage, backup, and future energy services
- Serve as a product marketing partner to GMs by translating product features into customer value propositions and supporting product launches
- Develop sales enablement tools, messaging, and collateral to help sales teams explain value and close deals
- Collaborate with RevOps and Sales to align incentives, offers, and messaging, and improve attach rates and cross-sell opportunities
- Manage agency and vendor partners to support growth initiatives
- Define and establish standards for effective growth marketing practices at Palmetto
Requirements
- 5-8 years in growth marketing, product marketing, or GTM roles
- Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate energy
- Hands-on experience owning metrics, including building plans, writing briefs, working closely with creative teams, and analyzing performance
- Experience partnering closely with product leaders or General Managers (GMs)
- Strong growth instincts with a data-driven, experimental mindset
- Comfortable moving between strategy and execution
- Ability to influence without authority and thrive in cross-functional environments
- Clear, compelling written and verbal communication skills
- Experience in HVAC, home services, energy, or consumer finance is preferred
- Familiarity with lifecycle marketing, subscriptions, or leasing models is preferred
- Experience supporting multi-product portfolios or marketplaces is preferred
- Employment contingent upon the successful completion of a background check
Benefits & Perks
unlimited PTO
medical coverage
dental coverage
vision coverage
paid parental leave
retirement plans
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