Performance Marketing Manager
Freedom Solar PowerAustin, Texas
Full Time
Posted December 10, 2025
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Job Description
A Performance Marketing Manager responsible for developing and executing paid media strategies to generate high-quality leads for residential solar and related services, with a focus on data-driven optimization and managing digital channels to meet customer acquisition goals.
Key Responsibilities
- Own and optimize the performance and strategy of the paid media portfolio.
- Manage digital agency relationships and coordinate testing of new online and offline channels.
- Track, analyze, and report on lead volume and advertising budgets.
- Generate a consistent pipeline of high-quality leads for residential solar, HVAC, generator, and home battery services.
- Optimize campaigns to achieve target Customer Acquisition Cost (CAC).
- Be the primary accountable for paid lead generation efforts.
Requirements
- Proven experience in managing and owning the performance and strategy of paid media campaigns, with a focus on generating a high-quality pipeline of leads for residential solar, HVAC, generator, and home battery services.
- Expertise in full-funnel, B2C lead generation and optimization for a target Customer Acquisition Cost (CAC).
- Ability to be the single point of accountability for paid lead generation activities.
- Experience managing digital agencies and strategically testing new online and offline marketing channels.
- Strong analytical skills with a deep understanding of data and metrics related to digital marketing performance.
- Experience owning and reporting on lead volume and budget performance metrics.
- Demonstrated ability to work with a roll-up-your-sleeves attitude and drive results in a fast-paced environment.
- Full-time availability to work Monday through Friday, from 8am to 5pm.
- Educational background or experience that qualifies for a professional role in marketing (implied, as salary depends on experience).
Benefits & Perks
Competitive pay with weekly pay dates
Comprehensive health coverage (Medical, Dental, Vision)
401(k) plan with employer matching
Employee Assistance Program
100% company-sponsored short-term disability
Generous paid time off (3 weeks PTO)
8 paid holidays
A culture of growth with upward mobility opportunities
Ready to Apply?
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