Senior Manager, Martech Developer, Digital Banking
Forbright BankLocation not specified
Full Time
Posted October 21, 2025
$120k - $140k
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Application opens on company website
Job Description
The Senior Manager, Martech Developer, Digital Banking is responsible for managing and enhancing the bank's marketing technology stack, building customer journeys, developing communication campaigns, conducting A/B testing, and integrating data sources to improve customer experience using platforms like Salesforce Marketing Cloud, Segment CDP, and OneTrust.
Key Responsibilities
- Manage and maintain the Digital Bank's Martech Stack
- Build and optimize customer journeys
- Configure and develop email and push notification communications
- Create A/B testing experiments to improve marketing effectiveness
- Construct and connect data sources across the Martech ecosystem
- Implement technical solutions and troubleshoot issues using Salesforce Marketing Cloud, Segment CDP, and OneTrust
- Enhance customer experiences through Martech platform configurations and integrations
Requirements
- Experience in managing and maintaining the Digital Bank's Martech Stack.
- Ability to build and maintain customer journeys within the Martech ecosystem.
- Proficiency in configuring and developing email and push communications.
- Experience in creating A/B testing experiments for marketing campaigns.
- Skill in constructing and connecting data sources across the Martech ecosystem.
- Technical expertise in implementing solutions, troubleshooting issues, and enhancing customer experiences utilizing Salesforce Marketing Cloud (SFMC), Segment Customer Data Platform (CDP), and OneTrust Consent Management Platform.
- Work experience that demonstrates the ability to leverage technical tools to improve marketing operations.
- Ability to communicate clearly verbally and in writing with team members and stakeholders.
- Physical ability to remain in a stationary position for extended periods while performing job duties.
- Physical ability to use hands and fingers for operating computers, office machinery, and other technology.
- Proficiency in operating technology or office machinery such as printers and scanners.
- Work primarily conducted in an office setting, with some positions possibly allowing remote work at management discretion.
- Willingness to exhibit flexibility regarding situationally assigned duties outside of the standard job description.
Benefits & Perks
Comprehensive health, dental, and vision plans
4 weeks PTO
401k company match
Metro SmartTrip benefits
Remote or hybrid work schedules for most positions
Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more
Best Workplaces for Commuters 2023 2024 winner
The Washington Post Top Workplaces 2023, 2024, and 2025 winner
American Banker Best Banks to Work For 2023 winner
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