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Director of Sales, Travel Trade

Empire State
New York, New York
Full Time
Posted September 11, 2025
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Job Description

The Director of Sales, Travel Trade is responsible for leading and developing a sales team focused on group and travel trade sales, implementing marketing strategies, analyzing sales data, and identifying new business opportunities to drive revenue and enhance the visitor experience at the Empire State Building.

Key Responsibilities

  • Build, train, and lead a team of sales professionals targeting group and travel trade sales
  • Develop and implement marketing plans relevant to travel trade sales
  • Assess the existing sales team, make recommendations, and analyze sales data
  • Set sales targets and identify opportunities for improvement
  • Manage daily sales operations and track sales performance
  • Interpret sales data and generate performance reports for departmental updates
  • Develop and maintain strong relationships within the industry
  • Identify new business opportunities and support the development of innovative sales strategies

Requirements

  • Experience in the field of sales, specifically in group sales and the travel trade industry.
  • Strong communication and interpersonal skills.
  • Experience in developing and implementing marketing plans related to sales targets.
  • Ability to assess existing sales teams, make recommendations, analyze sales data, and review and set sales targets.
  • Experience in managing daily sales operations and tracking sales performance.
  • Ability to interpret sales data and lead reporting on performance, including identifying what has been tried, current initiatives, and next steps, in a digestible and trend-able way for departmental updates.
  • Experience in building, training, and leading a team of sales professionals.
  • Experience in identifying new business opportunities and supporting the development of innovative sales strategies.
  • Ownership of relationships within the industry and a desire to develop strong industry connections.
  • Experience with or consideration of deploying technology in sales processes.
  • Experience in the NYC tourism market is helpful but not necessary.
  • Proven track record of success in sales and achieving results.
  • Ability to analyze sales data and interpret trends to inform strategic decisions.

Benefits & Perks

Competitive salary and compensation package
Work in a dynamic, iconic environment at the Empire State Building
Opportunities for professional development and career growth
Participation in a workplace recognized as a Great Place to Work
Investment in employee health and wellness programs
Collaborative and diverse work environment
Engagement in innovative and sustainability-focused initiatives

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