Director, Marketing Communications
Charles River AssociatesToronto, Ontario
Full Time
Posted September 29, 2025
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Job Description
The role involves developing and executing a comprehensive content strategy to position CRA as a leading economic consulting firm, driving revenue growth through thought leadership, brand evolution, and team leadership in content creation and marketing efforts.
Key Responsibilities
- Develop and execute a comprehensive content strategy to showcase CRA's economic consulting expertise
- Create and optimize thought leadership publications, white papers, social media content, and marketing campaigns to drive client engagement
- Establish processes to capture, refine, and commercialize consultant insights into market-leading content
- Design content frameworks that support business development and client acquisition efforts
- Evolve CRA's brand and develop integrated content strategies to differentiate the firm in the market
- Manage brand assets, visual identity, and ensure consistent market presence
- Build and lead a high-performing content team, including writers and designers
- Manage relationships with external PR agencies and communication partners to enhance market reach
- Implement performance metrics and KPIs to measure content impact on revenue and business development
Requirements
- Ten (10) years of progressive experience in content strategy and communications, preferably within professional services or B2B consulting environments.
- Proven track record of transforming technical expertise into revenue-generating marketing assets.
- Experience managing creative teams, including two writers and three designers, with a clear growth trajectory.
- Experience managing external agency relationships, such as PR agencies and communications partners.
- Strong understanding of professional services business development cycles and client engagement strategies.
- Demonstrated ability to work with senior-level stakeholders and translate complex concepts into compelling narratives.
- Ability to develop and execute a comprehensive content strategy that converts economic consulting expertise into market-facing assets.
- Ability to design and implement systematic processes to capture, refine, and commercialize consultant insights into thought leadership.
- Experience establishing content frameworks that support business development cycles and client acquisition strategies, including client presentations, webinars, and conference materials.
- Experience creating measurable content-to-revenue pathways that demonstrate clear ROI on intellectual capital investment.
- Ability to evolve and optimize publications portfolio, including thought leadership, white papers, campaigns, social media, to drive client engagement and business development opportunities.
- Experience developing integrated content strategies that differentiate a firm in competitive pursuits and market positioning.
- Ability to manage all brand assets, design resources, and visual identity to ensure consistent, compelling market presence.
- Experience establishing and managing a high-performing content team, including hiring, setting growth trajectories, and maintaining quality standards.
- Ability to build and lead a content development process that scales with business growth.
- Experience managing relationships with external PR agencies and communications partners to amplify market reach.
- Ability to implement performance metrics and KPIs that track content impact on business development and revenue.
- Excellent communication skills, with the ability to work with senior stakeholders and translate complex ideas into compelling narratives.
- Educational background or equivalent experience in communications, marketing, or related fields (implied by the seniority and experience requirements).
Benefits & Perks
comprehensive total rewards program including a superior benefits package
wellness programming to support physical, mental, emotional and financial well-being
in-house immigration support for foreign nationals and international business travelers
skills development programs including technical training, presentation skills, internal seminars, and career mentoring
internal firm development activities for leadership and collaboration opportunities
work location flexibility with a hybrid work environment (3 to 4 days in the office per week)
Ready to Apply?
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