Job Description
The role involves leading brand research and analytics to ensure brand resonance and strategic positioning, connecting brand insights to business performance, and collaborating across teams to drive data-driven marketing and growth initiatives.
Key Responsibilities
- Build and perform brand research to ensure resonance with target audiences and strategic positioning
- Execute the annual brand measurement study and analyze key KPIs to generate insights
- Design and lead specialized research projects on brand positioning and customer sentiment
- Develop and refine brand performance models linking brand strength to business success
- Collaborate with cross-functional teams to integrate brand data into the customer journey
- Monitor market landscape and competitive intelligence to identify emerging trends
- Translate data into strategic insights to inform creative and marketing strategies
- Design scalable research structures and workflows to enhance research efficiency
- Socialize insights across teams to embed data-driven decision-making in brand and marketing activities
Requirements
- A minimum of 5 years in brand insights, audience research, or data analytics, ideally within a B2B sales cycle environment.
- Proficient in both qualitative and quantitative research methodologies, with experience managing external vendors and in-house tools such as Qualtrics.
- Hands-on experience with advanced analytics, including statistical modeling such as conjoint analysis, regression modeling, and brand tracking health metrics.
- Ability to work across fragmented data sources, integrating first-party data, third-party research, and market trends to provide strategic guidance.
- Proactive in using artificial intelligence technologies to drive efficiencies in research methods and data synthesis.
- Deep understanding of how brand management correlates with go-to-market (GTM) success and overall business performance.
- Exceptional presentation skills, with the ability to translate technical data into actionable insights for non-technical stakeholders.
- Proven ability to lead the end-to-end research lifecycle, from initial scoping and methodology design to fielding, analysis, and socialization of insights.
- Ideally hold a Master’s degree in Business Administration, Statistics, Economics, Social Sciences, Psychology, Sociology, or a related field.
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to resources such as gym subsidies, counseling, and well-being programs
benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities
opportunity to work with award-winning process mining technology
international team collaboration
empowered environment with open culture and autonomous teams
Ready to Apply?
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