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Job Description
A strategic leadership role responsible for developing and executing comprehensive marketing strategies in the DACH region to drive growth, generate demand, and support sales through integrated campaigns, team management, and regional brand positioning within a fast-growing SaaS company.
Key Responsibilities
- Build, lead, and mentor the DACH Marketing team including Field Marketing, Partner Marketing, Customer Advocacy, and Campaigns
- Collaborate with GTM leadership to define and implement the regional marketing strategy
- Deliver a high-quality demand pipeline aligned with sales objectives
- Manage regional marketing spend and budget to maximize ROI
- Analyze demand generation data and optimize marketing programs accordingly
- Develop and localize regional marketing plans leveraging global campaigns
- Coordinate integrated marketing efforts including brand awareness, events, partnerships, and digital marketing
- Execute partner marketing programs and activities
- Position Celonis within key industries through scalable marketing programs
- Ensure consistent messaging and branding across all marketing materials
- Manage customer advocacy initiatives to source success stories and advocates
Requirements
- Proven experience in a senior marketing leadership role, preferably within a B2B SaaS environment.
- Deep understanding of the DACH market and its unique business landscape.
- Extensive experience in developing and executing integrated marketing campaigns that deliver tangible business results.
- Strong analytical skills with a track record of using data to inform strategy and measure success.
- Exceptional leadership and mentoring skills, with the ability to inspire and guide a high-performing team.
- Excellent communication and stakeholder management abilities, capable of partnering effectively with local and global teams.
- Fluent in both German and English.
- Experience in using AI in Marketing to generate and advance pipeline, create content and highly customized customer experiences and predictive analytics.
- Seven (7) years of B2B Marketing experience with a preference for a scaleup-mindset and expertise in data management, analytics, and SaaS environment.
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to gym subsidies
counseling and well-being programs
internal mobility and mentorship opportunities
clear career paths
learning programs
Ready to Apply?
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