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Job Description
A strategic leadership role responsible for developing and executing comprehensive marketing strategies in the DACH region to drive growth, demand generation, and brand awareness for a SaaS company, while leading and mentoring a regional marketing team.
Key Responsibilities
- Build, lead, and mentor the DACH Marketing team including Field Marketing, Partner Marketing, Customer Advocacy, and Campaigns
- Collaborate with GTM leadership to define and implement the regional marketing strategy
- Deliver a high-quality demand pipeline aligned with sales objectives
- Manage regional marketing spend and budget to maximize ROI
- Analyze demand generation data to drive continuous improvement
- Develop and localize regional marketing plans leveraging global campaigns
- Coordinate integrated marketing efforts including brand awareness, events, partnerships, and digital marketing
- Execute partner marketing programs and activities
- Create scalable marketing programs to position Celonis in key industries
- Ensure consistent messaging and branding across all marketing materials
- Manage and develop the Customer Advocacy pipeline with success stories and advocates
Requirements
- Proven experience in a senior marketing leadership role, preferably within a B2B SaaS environment.
- Deep understanding of the DACH market and its unique business landscape.
- Extensive experience in developing and executing integrated marketing campaigns that deliver tangible business results.
- Strong analytical skills with a track record of using data to inform strategy and measure success.
- Exceptional leadership and mentoring skills, with the ability to inspire and guide a high-performing team.
- Excellent communication and stakeholder management abilities, capable of partnering effectively with local and global teams.
- Fluent in both German and English.
- Experience in using AI in Marketing to generate and advance pipeline, create content and highly customized customer experiences and predictive analytics.
- 7 years of B2B Marketing Experience with a preference for a scaleup-mindset and expertise in data management, analytics and SaaS environment.
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to resources such as gym subsidies, counseling, and well-being programs
benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities
Ready to Apply?
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