Job Description
A strategic marketing leadership role focused on positioning and promoting Amperity's AI-powered activation and paid media products, translating complex AI capabilities into measurable marketing outcomes, and collaborating across teams to drive customer engagement and market differentiation.
Key Responsibilities
- Oversee positioning, messaging, and go-to-market strategy for Activation and Paid Media capabilities.
- Shape the narrative around Amperity’s AI Agents for Activation to highlight their impact on campaign orchestration and performance.
- Create creative messaging linking CDP value and AI Agents to measurable marketing outcomes.
- Develop competitive strategies and analyze the MarTech and AdTech landscape to differentiate Amperity’s offerings.
- Build content, strategies, and sales tools to engage CMOs, digital media leaders, and practitioners.
- Define and evolve the AI narrative for Activation and Media, emphasizing unique AI-driven outcomes.
- Package product value into tailored solutions for key industries like Retail, Sports, and Automotive.
- Gather customer insights and industry trends to inform product roadmap and strategy.
- Strengthen activation ecosystem partnerships by understanding engagement platforms and maximizing partnership impact.
Requirements
- 12 years of B2B product marketing experience in MarTech, AdTech, or SaaS.
- Expertise in activation, paid media, audience management, or customer data platforms.
- Familiarity with key activation platforms e.g., Braze, Salesforce Marketing Cloud, Adobe, Iterable and how brands use them to orchestrate marketing campaigns.
- Experience shaping AI narratives translating complex AI capabilities including autonomous agents into customer value stories and competitive differentiation.
- Strong ability to connect technical capabilities with marketing performance outcomes for different personas marketing executives, practitioners, IT data teams.
- Excellent storytelling, writing, and presentation skills.
- Strategic thinker who can move fast, execute flawlessly, and thrive in a dynamic environment.
- Collaborative partner who loves working across product, sales, and marketing.
- Prior experience with customer research, segmentation, and competitive analysis.
Benefits & Perks
Compensation/salary range: $170,000 - $230,000 base salary, with cash incentives and stock options
Work schedule: Hybrid work model with three days in the office each week in Seattle, WA or New York, NY
Work environment perks: Employee healthcare coverage, transportation subsidies, a comfortable work environment with snacks, in-person and remote events and activities, self-managed PTO, flexible work arrangements
Additional benefits: Inclusive environment, opportunities for professional growth, employee ownership through stock options, and a variety of employee experience perks
Ready to Apply?
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