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Job Description
The Product Marketing Manager is responsible for developing and executing go-to-market strategies for AlertMedia's product portfolio, focusing on driving revenue growth, refining positioning, and aligning cross-functional teams to achieve measurable business outcomes.
Key Responsibilities
- Own the go-to-market strategy for the product portfolio, including assessing market opportunity and defining strategic plans.
- Clarify product positioning, messaging, and value propositions to ensure differentiation and relevance.
- Collaborate with Sales to improve outbound and expansion efforts through enablement and structured execution plans.
- Develop and activate demand generation campaigns and assets aligned with revenue goals.
- Serve as a cross-functional connector to ensure alignment and cohesive execution across Product, Sales, Marketing, and Customer Success.
- Track performance metrics, analyze results, and iterate strategies to improve pipeline growth, conversion rates, and revenue impact.
Requirements
- Five (5) years of B2B SaaS product marketing experience.
- Experience in SaaS, B2B technology.
- Demonstrated success building and executing go-to-market (GTM) strategies that drive measurable revenue growth.
- Familiarity with tools such as Salesforce, Seismic, and marketing automation platforms.
- Strong analytical skills and comfort working with CRM data, pipeline reporting, and performance metrics.
- Experience enabling Sales teams with clear messaging and structured motions.
- Proven ability to manage complex, cross-functional initiatives.
- Ability to influence stakeholders and senior leaders without direct authority.
- Strategic mindset paired with disciplined execution.
- Clear, structured communication skills.
- Must be located in the Austin metro area and comfortable with a hybrid work model.
Benefits & Perks
Competitive base salary
Company-wide bonus program
Generous and flexible time and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees
401K with a generous company match
Access to brand new downtown office with high-tech building gym and nearby running trails
Ongoing career development opportunities with Learning and Development team
Recognition through awards such as Best Places to Work for 10 years in a row
Ready to Apply?
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