Sr. Product Marketing Manager
AffinityRemote
Full Time
Posted October 16, 2025
$97k - $163k
Not Specified
Remote
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Application opens on company website
Job Description
A Senior Product Marketing Manager at Affinity is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and creating marketing content to promote the company's relationship intelligence platform. The role involves collaborating with cross-functional teams to drive product awareness, adoption, and market leadership in the enterprise SaaS space.
Key Responsibilities
- Develop and implement go-to-market strategies to drive revenue, platform adoption, and expansion
- Create and refine messaging and positioning for Affinity's platform targeting enterprise buyers and users
- Develop marketing collateral and enablement content to support the buyer's journey and sales efforts
- Participate in industry events and contribute to thought leadership to enhance market presence
- Gather and showcase customer success stories and case studies to demonstrate platform value
- Collaborate with cross-functional teams to refine product roadmap and coordinate marketing efforts
Requirements
- 7 years of enterprise product marketing experience
- Proven track record in product marketing with experience working on technical products
- Strong understanding of CRM, sales intelligence, or relationship management platforms
- Experience building technical marketing content for enterprise audiences
- Experience working with product, marketing, customer success, and sales teams
- Knowledge of SaaS platforms and enterprise software from a technical background or strong understanding
- Familiarity with CRM systems, data integration, and relationship intelligence concepts (preferred)
- Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications
- Data-driven approach to measure results and inform decision making
- Ability to work independently with minimal supervision
- Experience coordinating across multiple teams and delivering results in a fast-moving environment
- Experience with enterprise SaaS offerings
- Strong analytical skills for competitive research and market trend analysis
Benefits & Perks
Health Benefits: coverage for healthcare, dental, and optical insurance premiums for employee and dependents, with flexible personal sick days
Retirement Planning: pension plan through SmartPension
Learning & Development: annual education budget and comprehensive L&D program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Compensation/salary range: approximately $96,600 to $163,080 USD base salary
Ready to Apply?
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