Job Description
The Manager of GTM Applications is responsible for overseeing and optimizing the company's go-to-market systems, primarily Salesforce and related applications, to support sales, marketing, and customer success efforts. The role involves managing system integrations, driving automation, ensuring data governance, and collaborating with cross-functional teams to enhance revenue growth and operational efficiency.
Key Responsibilities
- Own and optimize Salesforce and connected GTM applications such as CPQ, marketing automation, CS platforms, data enrichment, and sales engagement.
- Manage system integrations, ensure system stability, and align systems with business objectives.
- Lead internal development processes including sprint planning, backlog management, and requirements gathering with RevOps and GTM stakeholders.
- Translate GTM strategy into system requirements and development roadmaps.
- Establish standards for documentation, QA, release management, and change control.
- Partner with Sales Ops, CS Ops, and Marketing Ops to align system improvements with GTM initiatives.
- Implement data governance, hygiene, and integration best practices.
- Monitor system performance, user adoption, and compliance with internal controls.
- Evaluate new GTM technologies and integration opportunities.
- Drive automation, workflow optimization, and scalability across the GTM tech stack.
- Manage and mentor Salesforce Admin and technical staff.
Requirements
- Five (5) years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment.
- Strong understanding of GTM processes across Sales, Marketing, and Customer Success.
- Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities.
- Hands-on expertise with Salesforce CRM Admin and Developer certifications (familiarity is a plus).
- Proven ability to manage technical staff admins, developers, contractors, and coordinate cross-functional projects.
- Strong analytical skills, with the ability to translate business needs into scalable system solutions.
- Excellent communication skills with the ability to partner across GTM and IT teams.
Benefits & Perks
Health Benefits: coverage of medical, dental, and vision insurance premiums with PPO, HDHP, and HMO options, plus flexible personal sick days
Retirement Planning: 401(k) plan
Learning Development: annual education budget and comprehensive learning and development program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Competitive salary range: $90,900 - $153,360 USD (base salary)
Ready to Apply?
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