Job Description
The Manager of GTM Applications is responsible for overseeing and optimizing the company's go-to-market systems, primarily Salesforce and related applications, to support sales, marketing, and customer success efforts. The role involves managing system integrations, driving automation, ensuring data governance, and collaborating with cross-functional teams to enhance revenue growth and operational efficiency.
Key Responsibilities
- Own and optimize Salesforce and connected GTM applications such as CPQ, marketing automation, CS platforms, data enrichment, and sales engagement.
- Manage system integrations, ensure system stability, and align systems with business objectives.
- Lead internal development processes including sprint planning, backlog management, and requirements gathering with RevOps and GTM stakeholders.
- Translate GTM strategy into system requirements and development roadmaps.
- Establish standards for documentation, QA, release management, and change control.
- Partner with Sales Ops, CS Ops, and Marketing Ops to align system improvements with GTM initiatives.
- Implement data governance, hygiene, and integration best practices.
- Monitor system performance, user adoption, and compliance with internal controls.
- Evaluate new GTM technologies and integration opportunities.
- Drive automation, workflow optimization, and scalability across the GTM tech stack.
- Manage and mentor Salesforce Admin and technical staff.
Requirements
- Five (5) years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment.
- Strong understanding of GTM processes across Sales, Marketing, and Customer Success.
- Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities.
- Hands-on expertise with Salesforce CRM Admin and Developer certifications (familiarity is a plus).
- Proven ability to manage technical staff admins, developers, contractors, and coordinate cross-functional projects.
- Strong analytical skills, with the ability to translate business needs into scalable system solutions.
- Excellent communication skills with the ability to partner across GTM and IT teams.
Benefits & Perks
Health Benefits: coverage of medical, dental, and vision insurance premiums with PPO, HDHP, and HMO options, plus flexible personal sick days
Retirement Planning: 401(k) plan
Learning Development: annual education budget and comprehensive learning and development program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Competitive salary range: $90,900 - $153,360 USD (base salary)
Ready to Apply?
Join Affinity and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Affinity
More jobs at Affinity
Account Executive, Growth
Affinity
VISA
Not specified
Full Time
Oct 26
$80k-90k
Senior Director, Engineering
Affinity
Toronto
Full Time
Jan 5
$240k-290k
Senior Software Engineer, Data AI Insights
Affinity
Not specified
Full Time
Jan 5
More jobs in Location not specified
Usability Engineer - User Science
Canonical
NEW
Remote
Full Time
13h
Senior Design Researcher - User Science
Canonical
NEW
Remote
Full Time
13h
Corporate Pre-Sales Systems Engineer - French Speaking
Pure Storage
Remote
Full Time
3d
$115k-173k