Job Description
This role involves developing and executing social media strategies and producing high-quality video content to build community engagement and establish thought leadership within the private capital industry, primarily targeting venture capital and private equity professionals.
Key Responsibilities
- Develop and execute social media strategies across multiple platforms to build community engagement and thought leadership in private capital.
- Create and produce high-quality video content, including interviews, demos, testimonials, and educational videos, with rapid turnaround times.
- Collaborate with marketing teams to develop social-first content and visual assets that communicate complex concepts clearly.
- Manage and grow online communities by engaging with comments, messages, and industry influencers, fostering authentic relationships.
- Monitor, analyze, and report on social media performance metrics to optimize content strategies and demonstrate ROI.
Requirements
- 5-7 years of B2B social media experience with proven track record building engaged communities and driving business results
- Advanced video production skills including shooting, editing, and post-production using professional tools such as Adobe Creative Suite, Final Cut Pro, or similar
- Expertise in Reddit with demonstrated ability to build authentic community presence and engagement
- Professional video editing proficiency with ability to produce content from concept to completion quickly
- Social media platform expertise across LinkedIn, Twitter X, Reddit, YouTube, and emerging platforms
- Content creation skills including graphic design software, social media management platforms, and analytics tools
- Understanding of social media advertising and ability to create content that performs well in paid campaigns
- Exceptional storytelling skills with ability to make complex B2B concepts engaging and accessible
- Visual design sense for creating compelling graphics, thumbnails, and visual content
- Trend awareness with finger on the pulse of social media trends and ability to adapt them for B2B audiences
- Understanding of private capital markets preferred but not required, with willingness to learn VC and PE terminology and culture
- Platform-specific cultural fluency, especially Reddit’s community guidelines, etiquette, and communication styles
- B2B marketing sensibilities with ability to balance thought leadership with business objectives
- Community building experience with a track record of growing engaged, active communities
- Highly creative and innovative with ability to bring fresh ideas specific to reaching VCs and PE professionals
- Extremely responsive to social media trends and able to capitalize on opportunities quickly
- Data-driven mindset with commitment to measuring performance and optimizing based on results
- Strong communication skills with ability to represent Affinity’s brand voice authentically across platforms
Benefits & Perks
Health Benefits: healthcare, dental, and optical insurance premiums covered for employee and dependents
Retirement Planning: pension plan through SmartPension
Learning and Development: annual education budget and comprehensive L&D program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Salary Range: $79,000.00 - $133,000.00 USD base salary
Ready to Apply?
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