Job Description
The Product Marketing Specialist at Affinity is responsible for developing and executing product marketing strategies, creating compelling messaging and collateral, and collaborating with cross-functional teams to drive platform adoption and revenue growth through data-driven insights and customer engagement.
Key Responsibilities
- Contribute to go-to-market strategies to drive revenue, expansion, and platform adoption
- Create compelling messaging for enterprise buyers and users
- Develop and refine customer personas, value drivers, and use cases
- Develop product marketing collateral such as website content, white papers, webinars, and data sheets
- Support the creation of customer case studies and webinars to demonstrate value
- Participate in win-loss analysis to understand market positioning and opportunities
- Collaborate with sales, customer success, product management, and engineering teams to refine product messaging and roadmaps
- Coordinate messaging at industry events and with field marketing teams
Requirements
- At least 2 years of SaaS product marketing experience.
- Experience working with product, marketing, customer success, and sales teams.
- Strong communication skills to explain and translate complex technical concepts into simple, intuitive communications.
- Data-driven approach - use data to measure results and inform decision making.
- Self-directed with proven ability to work with minimal supervision.
- Ability to coordinate across multiple teams and deliver in a fast-moving environment.
- Strong analytical skills for competitive research and market trend analysis.
Benefits & Perks
Compensation/salary range: 80,000.00 - 107,000.00 CAD Base
Work schedule: Hybrid model with in-office presence 2-3 days per week (typically Tuesday through Thursday) for Toronto-based employees
Work environment perks: Virtual team-building activities and socials
Health Benefits: Extended health benefit premiums covered for employee and dependents, flexible personal sick days
Retirement Planning: RRSP plan
Learning Development: Annual education budget and comprehensive learning & development program
Wellness Support: Reimbursements for home internet, meals, wellness memberships, and equipment
Ready to Apply?
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