Job Description
A strategic and hands-on Paid Media Manager responsible for developing and executing full-funnel paid media campaigns across multiple channels, leveraging AI tools for optimization, and driving growth in the private capital markets software industry.
Key Responsibilities
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion.
- Manage and optimize multi-channel campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, and programmatic channels.
- Leverage AI tools for audience research, creative optimization, bid management, and performance analysis.
- Design and execute testing programs including A/B and multivariate tests to improve campaign effectiveness.
- Monitor and analyze campaign performance metrics, including CAC, ROAS, and pipeline contribution, and provide actionable insights.
- Manage budgets efficiently, allocating spend across channels to maximize ROI.
- Implement advanced targeting strategies such as account-based, lookalike, and intent-based targeting.
- Pioneer testing in emerging channels and platforms relevant to B2B audiences.
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of 2 million USD with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Technical proficiency in daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel and Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets (preferred but not required)
- Knowledge of privacy regulations and their impact on digital advertising, including GDPR, CCPA, and iOS changes
- Awareness of emerging channels and willingness to test new opportunities
Benefits & Perks
Health Benefits: healthcare, dental, and optical insurance premiums covered for employee and dependents
Retirement Planning: pension plan through SmartPension
Learning Development: annual education budget and comprehensive L&D program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Salary Range: $95,500.00 - $133,000.00 USD base salary
Ready to Apply?
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