Manager, GTM Applications

Affinity

Location not specified

Full Time

Posted October 16, 2025

$91k - $153k

Not Specified

Apply Now

Application opens on company website

Job Description

The Manager of GTM Applications is responsible for overseeing and optimizing the company's go-to-market systems, primarily Salesforce and related applications, to support sales, marketing, and customer success efforts. The role involves managing system integrations, driving automation, ensuring data governance, and collaborating with cross-functional teams to enhance revenue growth and operational efficiency.

Key Responsibilities

Own and optimize Salesforce and connected GTM applications such as CPQ, marketing automation, and CS platforms.
Manage system integrations, stability, and alignment with business objectives.
Lead internal development processes including sprint planning, backlog management, and requirements gathering.
Translate GTM strategy into system requirements and development roadmaps.
Establish standards for documentation, QA, release management, and change control.
Partner with GTM stakeholders to align system improvements with business initiatives.
Implement data governance, hygiene, and integration best practices.
Monitor system performance, adoption, and compliance with internal controls.
Evaluate new GTM technologies and integration opportunities.
Drive automation, workflow optimization, and scalability across the tech stack.
Manage and mentor Salesforce Admin and technical staff.

Requirements

Five (5) years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment.
Strong understanding of GTM processes across Sales, Marketing, and Customer Success.
Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities.
Hands-on expertise with Salesforce CRM Admin and Developer certifications (familiarity is a plus).
Familiarity with key GTM systems such as Salesforce, Marketing Automation Platforms (MAPs), Outreach, Gainsight, CPQ tools, or similar systems.
Proven ability to manage technical staff including admins, developers, contractors, and coordinate cross-functional projects.
Strong analytical skills, with the ability to translate business needs into scalable system solutions.
Excellent communication skills with the ability to partner across GTM and IT teams.

Benefits & Perks

Health Benefits: coverage for medical, dental, and vision insurance premiums with comprehensive PPO, HDHP, and HMO options

Retirement Planning: 401(k) plan

Learning Development: annual education budget and comprehensive learning and development program

Wellness Support: reimbursement for home internet, meals, and wellness memberships or equipment

Team Connection: virtual team-building activities and socials

Ready to Apply?

Join Affinity and make an impact in renewable energy

Apply Now

Stay Updated on Sustainability Jobs

Get the latest renewable energy jobs and career tips delivered to your inbox.

Job Alerts

Get notified about new sustainability jobs

More jobs at Affinity