Job Description
The role involves developing and executing comprehensive brand awareness strategies to enhance Affinity's recognition in private equity and other high-value markets, leveraging cross-channel marketing, AI tools, and campaign management to drive pipeline and revenue growth.
Key Responsibilities
- Develop and execute brand awareness strategies across new industries, focusing on private equity markets
- Manage cross-channel campaigns including design, content marketing, social media, influencer partnerships, and video production
- Allocate and oversee paid media budgets to achieve awareness objectives
- Measure and optimize brand performance through quarterly and annual awareness metrics
- Coordinate with internal teams and external partners to implement integrated marketing campaigns
- Leverage AI tools for market research, concept development, and campaign optimization
- Collaborate with Product Marketing, Demand Generation, and Marketing Operations to align brand efforts with sales funnel goals
- Create multi-quarter campaigns that connect brand awareness to pipeline and revenue growth
Requirements
- Proven leadership experience managing and developing brand teams
- Proven track record building brand awareness in B2B markets, ideally in financial services or private capital
- Experience managing cross-functional creative teams and external agency relationships
- Strong analytical mindset with experience measuring and optimizing brand performance
- Proficiency with AI tools for research, content creation, and campaign optimization
- Strategic thinking paired with hands-on execution capabilities
- Understanding of how brand awareness connects to demand generation and revenue
Benefits & Perks
Compensation/salary range: $114,200 - $192,780 USD base
Work location flexibility: Remote, San Francisco, or New York with a hub-hybrid model (2-3 days in-office per week)
Health benefits: Healthcare, dental, and optical insurance premiums covered for employee and dependents, flexible personal sick days
Retirement planning: Pension plan through SmartPension
Learning and development: Annual education budget and comprehensive L&D program
Wellness support: Reimbursements for home internet, meals, wellness memberships, and equipment
Team connection: Virtual team-building activities and socials
Ready to Apply?
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