Job Description
The Senior Manager of Campaign Operations at Samsara is responsible for leading and scaling the global marketing campaign execution team, overseeing end-to-end campaign processes, driving operational efficiency, and integrating AI innovations to support demand generation and business growth across multiple channels.
Key Responsibilities
- Lead and scale the global campaign execution team responsible for building, testing, and launching multi-channel marketing campaigns.
- Develop and implement strategic initiatives to improve operational efficiency within campaign operations.
- Influence and collaborate with Demand Generation, Lifecycle, and Field Marketing leaders on campaign feasibility, prioritization, and best practices.
- Ensure high standards of execution quality, accuracy, transparency, and delivery across the team.
- Streamline cross-team processes and workflows to eliminate bottlenecks and improve collaboration.
- Identify, assess, and mitigate operational and strategic risks within the team and campaign processes.
- Foster a sense of urgency and balance speed with quality in campaign delivery to meet market demands.
- Drive AI integration and innovation within campaign operations to enhance efficiency and impact.
- Conduct root cause analysis to resolve systemic issues and improve campaign performance.
- Develop and implement tools and resources to enhance team performance and onboarding.
Requirements
- 10 years of experience in Marketing Operations, Demand Generation or similar Global Service Center, with 3 years of direct people management experience.
- Serve as a subject matter expert with deep hands-on experience in Marketing Automation Marketo, Iterable, CRM Salesforce, and CDP platforms Hightouch or similar, providing technical leadership and troubleshooting complex issues to guide and support the team.
- Managed high-volume global campaign operations, overseeing end-to-end processes including intake, build, QA, and reporting to ensure efficient execution and quality delivery.
- Analyzed operational metrics such as SLA adherence, error rates, capacity planning, and campaign performance data (Open Rate, CTR, CTOR, Pipe MQL, etc.) to inform strategic decisions and optimize resource allocation.
- Fostered cross-functional collaboration to solve complex challenges, streamline workflows, and improve overall marketing operations efficiency.
- Possess Marketo Certified Expert or equivalent technical certifications.
- Experience managing remote or distributed teams across different time zones, supporting members based in North America, EMEA, and LATAM.
- Experience leading change management initiatives, such as transitioning operational responsibilities or implementing new intake platforms.
- Proficiency with related stack tools such as Hightouch, Airtable, Gumloop, Allgood, Litmus, and Contentful.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and RSUs
Employee-led remote and flexible working options
Health benefits
Opportunities for career development and advancement
Inclusive work environment with accommodations for persons with disabilities
Support for remote work or hybrid work models
Ready to Apply?
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