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Sr. Customer Marketing Manager - References

Samsara
Location not specified
Full Time
Posted February 11, 2026
CA$100k - CA$130k
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Job Description

A strategic and customer-focused role responsible for building and managing a customer advocacy and reference program to drive customer engagement, support sales efforts, and enhance brand reputation across global markets.

Key Responsibilities

  • Build and scale a customer advocate network through strategic campaigns and customer outreach.
  • Manage and maintain the customer advocate database to ensure accurate and up-to-date profiles.
  • Lead and evolve the customer reference program to meet the needs of go-to-market teams.
  • Integrate customer references into the sales cycle to enhance win rates and reduce deal times.
  • Develop training materials and enablement sessions to promote program adoption across teams.
  • Establish ongoing engagement strategies to foster a community of advocates and strengthen brand loyalty.
  • Analyze program performance, gather stakeholder feedback, and optimize the reference program for maximum impact.

Requirements

  • Minimum of 5 years of experience in customer advocacy or marketing program project management.
  • Experience with CRMs such as Salesforce and advocacy platforms such as ReferenceEdge.
  • Experience with AI solutions related to customer advocacy programs.
  • Bachelor's degree or equivalent experience is required.
  • Passionate about elevating the customer experience and building lasting relationships.
  • Ability to thrive in an agile, fast-paced environment with multiple moving priorities.
  • Exceptional organizational skills and the ability to manage complex projects with competing deadlines.
  • Strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels.
  • Outstanding written and verbal communication skills, with a keen eye for detail.
  • Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives.

Benefits & Perks

Competitive total compensation package including base salary, bonus, and equity (RSUs)
Employee-led remote and flexible working arrangements
Health benefits

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