Job Description
The role involves developing and managing a customer advocacy and reference program to amplify customer voices, drive engagement, and support sales efforts, ultimately contributing to the company's growth and market leadership in IoT-enabled physical operations.
Key Responsibilities
- Build and scale a customer advocate network through strategic campaigns and customer outreach.
- Manage and maintain the customer advocate database to ensure accurate and up-to-date profiles.
- Lead and evolve the customer reference program to meet the needs of go-to-market teams.
- Integrate customer references into the sales cycle to enhance win rates and reduce deal times.
- Develop training materials and enablement sessions to promote program adoption across teams.
- Establish ongoing engagement strategies to foster a community of customer advocates.
- Analyze program performance and optimize strategies to improve reference efficacy and impact.
Requirements
- Minimum of 8 years of experience in customer advocacy or marketing program project management.
- Experience with CRMs such as Salesforce and advocacy platforms such as ReferenceEdge.
- Experience with AI solutions related to customer advocacy programs.
- Passionate about elevating the customer experience and building lasting relationships.
- Ability to thrive in an agile, fast-paced environment with multiple moving priorities.
- Exceptional organizational skills and the ability to manage complex projects with competing deadlines.
- Strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels.
- Outstanding written and verbal communication skills, with a keen eye for detail.
- Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives.
- Bachelor’s degree or equivalent experience.
- Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy (preferred but not mandatory).
- Ability to leverage data and analytics tools like Google Analytics or Tableau to measure program impact and optimize strategies (preferred but not mandatory).
- Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty (preferred but not mandatory).
- Strong cross-functional collaboration and storytelling skills to drive alignment and inspire both internal teams and external advocates (preferred but not mandatory).
Benefits & Perks
Competitive total compensation package including base salary, bonus, and RSUs
Employee-led remote and flexible working options
Health benefits
Ready to Apply?
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