Job Description
The role involves supporting account-based marketing initiatives to drive pipeline growth and strengthen relationships with enterprise customers across the EMEA region, through planning, executing, and optimizing multi-channel campaigns and events in collaboration with sales and cross-functional teams.
Key Responsibilities
- Support enterprise sales with account-based marketing initiatives to generate pipeline and accelerate opportunities
- Plan and execute ABM programs and campaigns, including account-specific activities like events, webinars, digital campaigns, and direct mail
- Coordinate bespoke ABM plays and collaborate with sales on account-specific activities
- Own campaign execution and operations, including tracking, reporting, and vendor coordination
- Monitor and optimize ABM campaign performance and budget allocation
- Assist with measurement and reporting of campaign engagement, meetings, and pipeline activity
Requirements
- Familiarity in Account-Based Marketing (ABM) or demand generation ideally for B2B high-tech or enterprise accounts.
- Some experience in event management, preferably within the technology or B2B sectors.
- Proven expertise in account-based marketing across multiple channels and ability to measure campaign effectiveness.
- Proficiency with Salesforce, Marketo, Excel, and ideally some familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, or similar.
- Demonstrated project and time management skills, managing multiple initiatives with tight deadlines.
- Self-motivated, proactive, and results-oriented, with a strong bias for action and focus on ROI.
- Ability to collaborate across cross-functional teams including Sales, Product Marketing Management (PMM), Demand Generation, and Content.
- Willingness and ability to travel as required for executive briefings and events up to 20% of the time.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Support for remote work or in-office work depending on operational requirements
Opportunities for career development and growth
Inclusive work environment with accommodations for persons with disabilities
Ready to Apply?
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