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  3. GTM AI Change Management Leader
Pure Storage logo

GTM AI Change Management Leader

Pure Storage
Santa Clara, California
Full Time
Posted February 24, 2026
$149k - $224k
Not Specified
Apply Now

Application opens on company website

Job Description

This role involves leading change management and enablement initiatives to integrate AI and machine learning tools into marketing and go-to-market operations, driving adoption, efficiency, and strategic transformation across enterprise teams.

Key Responsibilities

  • Design and execute change management and enablement strategies for GTM and AI initiatives in Marketing and Operations.
  • Develop and deliver enablement programs, training content, processes, and communication to support transformation efforts.
  • Define and monitor KPIs related to adoption, engagement, and productivity impact of AI and process changes.
  • Lead ongoing enablement activities including content creation, onboarding, and continuous improvement initiatives.
  • Integrate AI-powered learning tools and promote responsible AI experimentation within workflows.
  • Drive the adoption and integration of AI tools into daily marketing and operations processes to enhance efficiency and insights.

Requirements

  • Bachelor's degree in business, marketing, communications, education, or a related field
  • 10 years of experience in B2B enterprise, SaaS, or technology organizations across Marketing, Sales, Operations, or GTM functions
  • Experience implementing change management strategies for Buying Group Demand Funnels at enterprise companies
  • Experience driving transformation leveraging and driving adoption of Machine Learning and AI
  • Proven expertise in organizational change management with demonstrated experience applying structured frameworks such as Prosci or ADKAR
  • Strong understanding of AI tools, generative AI models, Agent development and automation, and use cases for GTM and marketing operations
  • Demonstrated success implementing AI solutions and measuring impact through adoption, engagement, and performance metrics
  • Excellent communication skills with the ability to translate complex AI and machine learning concepts into approachable, actionable messaging for non-technical audiences
  • Experience developing enablement programs that combine virtual employee training, live coaching, and data-driven insights
  • Proficiency in tools such as Google Gemini, Enterprise ChatGPT, Synthesia, Workday Learning, and analytics dashboards for program measurement
  • Strong project management and stakeholder alignment skills
  • Strategic, data-driven, organized, and action-oriented mindset
  • Change Management certification such as Prosci or equivalent (preferred)

Benefits & Perks

Salary range: 149,000 - 224,000 USD
Eligible for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
In-office work environment
Accommodations for disabilities
Inclusive and diverse workplace culture

Ready to Apply?

Join Pure Storage and make an impact in renewable energy

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