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GTM AI Change Management Leader

Pure Storage
Santa Clara, California
Full Time
Posted December 12, 2025
$149k - $224k
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Job Description

This role involves leading change management and enablement strategies to integrate AI and machine learning into marketing and go-to-market operations, driving adoption, efficiency, and measurable business impact through training, communication, and process transformation.

Key Responsibilities

  • Design and execute change management and enablement strategies for GTM and AI initiatives in Marketing and Operations.
  • Develop and deliver enablement programs, training content, processes, and internal communications to support transformation efforts.
  • Define and monitor KPIs related to adoption, engagement, and productivity impacts of AI and process changes.
  • Lead ongoing enablement activities including content creation, onboarding, and continuous improvement initiatives.
  • Integrate AI-powered learning tools to personalize and scale training and communication efforts.
  • Drive the adoption and integration of AI tools into daily workflows to enhance efficiency, insights, and automation.
  • Collaborate with cross-functional teams to ensure responsible AI usage and ethical workflow integration.

Requirements

  • Bachelor's degree in business, marketing, communications, education, or a related field
  • 10 years of experience in B2B enterprise, SaaS, or technology organizations across Marketing, Sales, Operations, or GTM functions
  • Experience implementing change management strategies for Buying Group Demand Funnels at enterprise companies
  • Experience driving transformation leveraging and driving adoption of Machine Learning and AI
  • Proven expertise in organizational change management with demonstrated experience applying structured frameworks such as Prosci or ADKAR
  • Strong understanding of AI tools, generative AI models, Agent development and automation, use cases for GTM and marketing operations
  • Demonstrated success implementing AI solutions and measuring impact through adoption, engagement, and performance metrics
  • Excellent communication skills with the ability to translate complex AI and machine learning concepts into approachable, actionable messaging for non-technical audiences
  • Experience developing enablement programs that combine virtual employee training, live coaching, and data-driven insights
  • Proficiency in tools such as Google Gemini, Enterprise ChatGPT, Synthesia, Workday Learning, and analytics dashboards for program measurement
  • Strong project management and stakeholder alignment skills
  • Strategic thinker who is data-driven, organized, and action-oriented
  • Change Management certification such as Prosci or equivalent (preferred)
  • Ability to work primarily in an in-office environment at the OFFICE_LOCATION in compliance with company policies

Benefits & Perks

Salary range: 149,000 - 224,000 USD
Eligible for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
In-office work environment
Accommodations for disabilities
Inclusive and diverse workplace culture

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