The role involves developing and executing joint marketing strategies with technology partners, particularly in cybersecurity, to generate demand, drive pipeline growth, and strengthen strategic alliances through integrated campaigns and stakeholder collaboration.
Key Responsibilities
Design and implement joint go-to-market strategies with technology partners to generate demand
Manage and optimize Market Development Funds to ensure ROI and pipeline growth
Coordinate cross-functional teams to execute marketing campaigns and deliver consistent messaging
Build and maintain relationships with partner executives and internal stakeholders for strategic alignment
Analyze campaign data and partner impact to improve scalability and market penetration
Requirements
Proven ability to position complex joint solutions, preferably within the domain of Security or Cyber Resilience, and connect high-level strategic goals to tactical, demand-driving execution.
Exceptional organizational skills with a focus on budget management, including internal and MDF (Market Development Funds) budgets, resource allocation, and a results-oriented approach to managing high-stakes marketing programs.
Strong communication skills and executive presence, with a track record of building cross-functional buy-in and influencing senior-level stakeholders in a fast-paced environment.
A proactive, resourceful mindset that allows shifting seamlessly between big-picture strategy and hands-on execution while navigating global market nuances.
Ability to design and launch comprehensive marketing plans with key technology partners that translate joint value propositions into high-converting global demand generation campaigns.
Experience managing and optimizing MDF Market Development Funds to ensure every dollar spent directly influences pipeline growth and meets specific ROI benchmarks.
Experience orchestrating end-to-end project lifecycles by aligning stakeholders across Marketing, Sales, and Integrated Campaigns to deliver consistent, localized messaging across digital, social, and event platforms.
Ability to build and maintain deep-rooted relationships with partner executives and internal stakeholders to unlock new co-marketing opportunities and ensure long-term strategic alignment.
Experience analyzing campaign data and partner impact to provide actionable insights to leadership, continuously refining tactics to improve scalability and market penetration.
Experience working in an in-office environment at one of the specified locations: Santa Clara, CA; New York, NY; Chicago, IL; or Raleigh, NC.
Availability to work from the specified office locations in compliance with company policies, unless on PTO, work travel, or other approved leave.
Benefits & Perks
Annual base salary range of 122,000 to 230,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
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