Job Description
The Senior Regional Marketing Manager will develop and execute marketing strategies and campaigns to promote Planet's North American civil and government satellite data services, collaborating with stakeholders to drive awareness, pipeline, and revenue growth.
Key Responsibilities
- Define and execute regional marketing strategy for North American civil and government sectors
- Plan and manage regional marketing activities, including events and campaigns
- Collaborate with sales, marketing, design agencies, partners, and customers to deliver marketing initiatives
- Manage a team member and oversee the execution of marketing programs
- Influence marketing pipeline metrics and key performance indicators
Requirements
- Six (6) years of regional, field, events, and Account-Based Marketing (ABM) marketing experience.
- Experience creating and executing a regional marketing strategy including launching and owning ABM programs.
- Experience planning and executing events at a range of budget levels and venues.
- Experience leveraging AI to scale marketing reach and efficiency.
- Proficiency in marketing automation tools and Customer Relationship Management (CRM) systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track Return on Investment (ROI) of event channels for future planning.
Benefits & Perks
Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits if local to an office
Volunteering Paid Time Off
Discretionary short-term and long-term incentives bonus and equity (potentially applicable)
Ready to Apply?
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