Product Marketing Specialist Signal Conditioners, I O, and Light
Phoenix ContactMiddletown, Pennsylvania
Full Time
Posted February 5, 2026
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Job Description
This role involves developing and executing marketing strategies for automation products, focusing on new product launches, digital promotion, sales enablement, and market research to drive product awareness and sales within a B2B environment.
Key Responsibilities
- Plan, execute, and manage marketing campaigns to increase product visibility and engagement across digital platforms and channels.
- Coordinate and support new product launches with internal and external stakeholders.
- Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets.
- Design and implement digital promotional strategies including online advertising and partner website features.
- Lead social media marketing efforts to build brand and product awareness.
- Deliver product training to internal teams, distributors, and customers on features, benefits, and applications.
- Conduct market and competitive research to inform product positioning and strategy.
- Drive pricing and quotation activities by analyzing market trends and setting competitive prices.
- Collaborate with cross-functional teams to ensure consistent messaging and alignment with marketing goals.
- Participate in trade shows and industry events to generate leads.
Requirements
- Bachelor's degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience.
- Experience in product marketing, sales enablement, and digital marketing within a B2B environment.
- Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
- Ability to conduct market and competitive research and synthesize findings into actionable insights.
- Familiarity with analog and I O components used in industrial automation systems, such as signal conditioners, analog input output modules, and sensors preferred.
- Proficient use of Microsoft Office PowerPoint, Word, and Excel.
- Excellent written and verbal communication skills.
- Ability to travel 10-20%, including occasional overseas travel.
- Must be able to sit and/or stand for extended periods of 2-4 hours at a time.
- Must be able to work on a computer for extended periods up to 4 hours at a time.
- Must be able to travel via automobile, train, or plane for up to 10 hours.
- Must be able to communicate effectively in verbal and written English.
- Regular and on-time attendance is required.
- This is a hybrid position requiring 3 days in the office unless otherwise specified.
Benefits & Perks
Medical coverage
Dental coverage
Vision coverage
401k matching
Generous time off package
16 weeks fully paid maternity leave
10 weeks fully paid paternity leave
Life insurance
Short-term disability
Long-term disability
On-site gym access
Health wellbeing center
On-site café
Walking trails
Tuition assistance
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