Market Potential Intern - Spring 2026
Phoenix ContactMiddletown, Pennsylvania
Internship
Posted February 5, 2026
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Application opens on company website
Job Description
The internship involves conducting strategic market research, competitive intelligence, and data analysis to support the company's growth and go-to-market strategies, providing real-world experience in marketing, strategy, and business development.
Key Responsibilities
- Assist with strategic marketing across new and current accounts
- Meet with sales and marketing teams to identify markets or accounts needing profiling
- Participate in strategic sessions to assess new and existing markets
- Conduct desk research on markets, competitors, and customer segments
- Build TAM, PAM, and SAM models using market reports and sales data
- Create summaries and decision-support slides based on research findings
- Validate data consistency between Salesforce and internal references
- Perform competitive intelligence analysis to inform go-to-market strategies
Requirements
- Must be a current college student enrolled in a program related to Economics, Market Research, Business Intelligence, or Industrial Engineering.
- Ability to perform TAM, PAM, and SAM sizing using market reports and internal sales data.
- Strong research and analytical writing skills.
- Experience using market intelligence platforms such as ZoomInfo, Statista, IBISWorld.
- Familiarity with CRM data, segmentation, and trend identification.
- Ability to work with Product Marketing on competitive snapshots for upcoming reviews.
- Ability to build TAM, PAM, and SAM models using market reports and internal sales data.
- Ability to conduct desk research on markets, competitors, and customer segments.
- Ability to validate data alignment between Salesforce and internal references.
- Meet with Sales, ABS, or AEP teams to clarify markets or accounts needing profiling.
- Participate in strategic sessions assessing new and existing markets.
- Present findings in short read-outs to leadership.
- Create insight-rich summaries and decision-support slides.
- Work side-by-side with cross-functional leaders in Strategy, Product, and Business Development.
- Must be able to look at a computer screen for extended periods of up to 4 hours.
- Must be able to sit and/or stand for extended periods of 2-4 hours at a time.
- Must be able to commute to the Middletown, PA office.
- Must have on-time and regular attendance.
Benefits & Perks
Part-time internship with the possibility to continue into Summer and Fall 2026
Exposure to strategic marketing, competitive intelligence, and go-to-market strategies
Strong exposure to roles in Strategy, Product, and Business Development
Opportunity to work side-by-side with cross-functional leaders
Real-life work experience in a growing U.S. organization
Stipend or compensation details not specified
Ready to Apply?
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