Market Potential Intern - Spring 2026
Phoenix ContactMiddletown, Pennsylvania
Internship
Posted February 5, 2026
~59 people viewed this recently
Apply Now
Application opens on company website
Job Description
The internship involves conducting strategic market research, competitive intelligence, and data analysis to support the company's growth and go-to-market strategies, providing real-world experience in marketing, strategy, and business development.
Key Responsibilities
- Assist with strategic marketing across new and current accounts
- Meet with sales and marketing teams to identify markets or accounts needing profiling
- Participate in strategic sessions to assess new and existing markets
- Conduct desk research on markets, competitors, and customer segments
- Build TAM, PAM, and SAM models using market reports and sales data
- Create summaries and decision-support slides based on research findings
- Validate data consistency between Salesforce and internal references
- Perform competitive intelligence analysis to inform go-to-market strategies
Requirements
- Must be a current college student enrolled in a program related to Economics, Market Research, Business Intelligence, or Industrial Engineering.
- Ability to perform TAM, PAM, and SAM sizing using market reports and internal sales data.
- Strong research and analytical writing skills.
- Experience using market intelligence platforms such as ZoomInfo, Statista, IBISWorld.
- Familiarity with CRM data, segmentation, and trend identification.
- Ability to work with Product Marketing on competitive snapshots for upcoming reviews.
- Ability to build TAM, PAM, and SAM models using market reports and internal sales data.
- Ability to conduct desk research on markets, competitors, and customer segments.
- Ability to validate data alignment between Salesforce and internal references.
- Meet with Sales, ABS, or AEP teams to clarify markets or accounts needing profiling.
- Participate in strategic sessions assessing new and existing markets.
- Present findings in short read-outs to leadership.
- Create insight-rich summaries and decision-support slides.
- Work side-by-side with cross-functional leaders in Strategy, Product, and Business Development.
- Must be able to look at a computer screen for extended periods of up to 4 hours.
- Must be able to sit and/or stand for extended periods of 2-4 hours at a time.
- Must be able to commute to the Middletown, PA office.
- Must have on-time and regular attendance.
Benefits & Perks
Part-time internship with the possibility to continue into Summer and Fall 2026
Exposure to strategic marketing, competitive intelligence, and go-to-market strategies
Strong exposure to roles in Strategy, Product, and Business Development
Opportunity to work side-by-side with cross-functional leaders
Real-life work experience in a growing U.S. organization
Stipend or compensation details not specified
Ready to Apply?
Join Phoenix Contact and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Phoenix Contact
Product Engineering Intern EtherWAN - Summer 2026
Phoenix Contact
NEW
Irvine
Internship
11h
Product Manager Circuit Breakers
Phoenix Contact
Middletown
Full Time
6d
Industrial Engineer I
Phoenix Contact
Middletown
Full Time
Apr 2