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Job Description
The Vice President of Creative Brand Marketing will lead the development and execution of creative strategies to elevate Pendulum's brand across all channels, translating brand and product stories into compelling campaigns and digital experiences. This role combines strategic thinking with hands-on creation to build a recognizable, category-defining brand in the health and microbiome space.
Key Responsibilities
- Define, elevate, and express the Pendulum brand across all touchpoints.
- Translate brand strategy and product story into high-performing creative campaigns, advertising, and digital experiences.
- Own the development of breakthrough storytelling and campaigns in collaboration with cross-functional teams.
- Manage the creation of assets from ideation to completion, ensuring creative standards are met.
- Utilize modern creative tools and workflows, including Photoshop, Figma, video editing, motion, UX, and AI tools.
- Build and evolve a cohesive, differentiated brand narrative to drive awareness and growth.
- Collaborate with internal teams and external agencies to develop and implement brand and marketing initiatives.
Requirements
- Experience in developing and translating brand strategy and product story into high-performing creative for campaigns, advertising, product storytelling, and digital experience.
- Fluency in modern creative tools and workflows including Photoshop, Figma, video editing, motion graphics, UX design, and cutting-edge AI creative tools.
- Deep experience in direct-to-consumer marketing and understanding of what motivates consumers to engage, purchase, and stay loyal.
- Ability to take a project from ideation to finished assets, demonstrating a hybrid of conceptual, strategic, big-idea thinking and hands-on execution.
- Experience working in a fast-paced, dynamic, early-stage environment.
- Proven resourcefulness and ability to produce work that meets world-class creative standards.
- Experience building and growing a brand, with a focus on storytelling and campaign creation.
- Strong point of view and craft skills to bring that point of view to life through creative assets.
- Excitement and familiarity with AI and new creative technologies and their possibilities for brand building.
- Ability to collaborate effectively with cross-functional teams including the Chief Growth Officer, Chief Brand Officer, Growth team, Product team, and external brand agency.
- Willingness to travel to San Francisco approximately once per quarter for key meetings, shoots, strategy sessions, or team collaboration.
Benefits & Perks
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