Vice President, Channel Product Commercialization, Palmetto Home
Palmetto Clean TechLocation not specified
Full Time
Posted January 27, 2026
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Job Description
The Vice President of Product Commercialization is a senior role responsible for developing and executing channel strategies, forming strategic partnerships, and scaling renewable energy products through various distribution channels to drive sustainable growth and market expansion.
Key Responsibilities
- Operationalize new channels and strategic partnerships to drive scalable, profitable growth.
- Translate strategy into execution by managing product packaging, positioning, launching, and scaling across distribution channels.
- Develop and implement long-term channel distribution strategies to increase revenue and customer acquisition.
- Identify, structure, and negotiate strategic partnerships aligned with growth objectives.
- Serve as the internal lead for complex partnerships and product launches, ensuring stakeholder accountability and momentum.
- Collaborate with General Managers to scale residential energy products and align commercialization strategies.
- Shape go-to-market strategies by informing product-channel mix, packaging, pricing, and launch plans.
- Design channel onboarding, enablement, and operating models to promote self-sufficiency and standardization.
- Develop demand generation initiatives through co-marketing and sales enablement efforts.
- Establish performance metrics and analytics to optimize customer acquisition costs and channel ROI.
- Lead cross-functional collaboration to ensure channel scalability and operational excellence.
Requirements
- Ten (10) years of progressive experience leading Channel Strategy, Commercialization, or Go-to-Market leaderships within growth-stage or scaled organizations.
- Proven track record of delivering against aggressive growth targets while effectively managing and reducing Customer Acquisition Costs (CAC).
- Demonstrated success designing and scaling channel distribution models, including but not limited to partnerships, with an emphasis on repeatability, independence, and long-term economics.
- Experience building and operating product-channel matrices and launching co-marketing and go-to-market strategies that resulted in measurable lead generation, conversion improvement, and revenue uplift.
- Ability to design performance frameworks and leverage data-driven insights to optimize channel effectiveness, unit economics, and partner ROI.
- Exceptional ability to collaborate with and influence stakeholders across Product, Engineering, Sales, Legal teams to drive aligned execution.
- Highly developed negotiation and executive communication skills, with the ability to articulate complex value propositions to C-suite leaders at external partner organizations and internal executives.
- A strong market-expert mindset, with the ability to pivot strategies in response to emerging trends, competitive shifts, and evolving product roadmaps.
- Bachelor’s degree in Business, Marketing, or a related field.
- MBA or advanced degree in a related field is preferred.
- Familiarity with CRM tools (e.g., Salesforce), channel management or Partner Relationship Management (PRM) platforms, and data visualization tools.
- Employment is contingent upon the successful completion of a background check.
Benefits & Perks
unlimited PTO
medical coverage
dental coverage
vision coverage
paid parental leave
retirement plans
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