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Senior Director of Marketing Operations & Data

GoodLeap
Location not specified
Full Time
Posted November 10, 2025
$150k - $170k
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Job Description

The Senior Director of Marketing Operations Data is responsible for optimizing marketing technology, establishing KPI frameworks, and driving data-informed decision-making to support the company's marketing strategy and growth efforts.

Key Responsibilities

  • Optimize marketing technology infrastructure
  • Establish enterprise-level KPI frameworks
  • Drive data-informed decision-making across marketing functions
  • Bridge marketing strategy and execution
  • Ensure the team has the tools, processes, and insights needed to scale effectively

Requirements

  • Experience serving as a strategic backbone of a marketing organization, responsible for optimizing marketing technology infrastructure, establishing enterprise-level KPI frameworks, and driving data-informed decision-making across all marketing functions.
  • Ability to bridge the gap between marketing strategy and execution while ensuring the team has the tools, processes, and insights needed to scale effectively.
  • Proven experience in establishing and managing enterprise-level KPI frameworks for marketing performance measurement.
  • Strong expertise in optimizing marketing technology infrastructure to support marketing operations.
  • Demonstrated ability to drive data-informed decision-making across marketing functions.
  • Experience in developing and implementing processes and tools that enable effective marketing operations and scaling.
  • Ability to serve as a strategic leader within a marketing organization, aligning technology, data, and strategy.
  • Experience in managing or overseeing marketing data systems, analytics, or related technology infrastructure.
  • Proven track record of working in a collaborative work culture and contributing to a team environment.
  • Educational background or equivalent experience relevant to marketing operations, data analysis, or related fields (implied but not explicitly specified).

Benefits & Perks

Compensation range: $150,000 - $170,000 annually

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