This role involves developing and managing strategic marketing campaigns within the Natural Resources Sector, focusing on industry-specific outreach, community building, and event execution to meet campaign goals and KPIs.
Key Responsibilities
Develop, coordinate, and execute integrated marketing campaigns and tactics
Create campaign assets such as messaging, collateral, and digital content
Lead and support event messaging and execution within campaign plans
Manage third-party campaigns, including tradeshows and sponsorships
Ensure timely and budget-compliant delivery of campaign assets
Collaborate with stakeholders to ensure consistent tactical delivery and campaign success
Track campaign progress, manage activity reports, and analyze ROI
Provide overall campaign performance insights to managers and industry teams
Requirements
Five years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries.
Established knowledge of marketing principles, campaign management, and process improvement.
Excellent verbal communication and writing skills for internal and external audiences.
Highly organized, self-motivated, and able to manage multiple priorities and deadlines.
Knowledgeable in strong understanding of CRM, social media platforms, business intelligence, and project management processes.
Strong decision making, problem resolution, and creative thinking skills.
Must be able to travel up to 20% during peak marketing periods.
Bachelor’s degree in marketing, business, or an appropriate related field.
Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Base salary range: $86,528 - $140,608 USD
Industry-leading health and welfare benefits (medical, dental, vision, basic and supplemental life insurance for employees and their families)
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth