Job Description
The Product Marketing Manager at EnergyHub is responsible for positioning and promoting the company's solutions in the utility and energy technology industry, developing marketing collateral, supporting go-to-market strategies, and collaborating cross-functionally to drive revenue and market adoption of distributed energy resources.
Key Responsibilities
- Become an expert on customer challenges related to distributed energy resource adoption and how solutions address grid needs
- Create and disseminate customer insights across the company
- Develop compelling messaging and solution narratives aligned with company positioning for utility audiences
- Support sales, marketing, product, and customer success teams with training on solutions' value propositions
- Create marketing collateral such as sales enablement materials, product sheets, presentations, website content, and case studies
- Support go-to-market strategies for new product launches and features, including sales enablement and promotional activities
- Conduct competitive analysis to identify market trends, differentiation opportunities, and positioning strategies
- Inform content development and marketing strategies based on audience insights
- Coordinate with Brand Marketing to ensure consistent messaging and content for events
- Collaborate with cross-functional teams to understand audience challenges and refine messaging and positioning
- Measure and analyze the effectiveness of marketing initiatives, track KPIs, and recommend improvements
Requirements
- Three years of experience in product marketing, preferably in the technology, energy, or utilities industry.
- Bachelor's degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics.
- Curiosity and the ability to iterate quickly on new ideas.
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language.
- Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content.
- Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Demonstrated ability to identify and initiate new projects independently.
- Passion for sustainability, renewable energy, and driving positive environmental impact.
- Proficiency in Microsoft Excel and PowerPoint.
Benefits & Perks
Base salary range of $110,000 to $130,000 USD
100% paid medical insurance for employees
401(k) retirement plan with employer match
Flexible work schedule
Casual work environment
Fully stocked fridge and pantry
Free Citi Bike membership
Secure bike rack
Gym subsidy
Paid parental leave
Education assistance program
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