• Conduct a 10-day assessment of current travel trade sales performance, account coverage, team structure, sales process, systems, reporting, and partner relationships
• Develop an action plan for 30 days, 60 days, and 90 days actions focused on source markets, account prioritization, partner engagement, admissions, revenue, per-cap growth, and operational efficiency
• Advise on sales actions accountability, including key metrics, cadence, templates, trend analysis, and leadership-ready updates that clearly communicate performance, actions taken, next steps, and recommendations
• Assess existing travel trade and group sales accounts and recommend account segmentation, prioritization, outreach strategy, and growth opportunities
• Support business development efforts through targeted outreach recommendations, partner engagement strategies, and identification of new sales opportunities
• Review reseller, group sales, and travel trade content to identify opportunities for improved accuracy, visibility, premium placement, and brand consistency across partner platforms
• Recommend improvements to sales operations, including technology, contract management, rate distribution, pricing coordination, group reservations, reseller content delivery, and internal workflows
• Collaborate with Operations, Accounting, Revenue, Ticketing, and Marketing teams as needed to streamline processes, including automated APIs, and align sales activity with broader business goals
• Provide coaching, guidance, and sales best-practice support to the existing team without serving as the formal employer or direct manager of ESBO employees
• Support improved adoption and use of Salesforce, Ventrata, Monday.com, Satisfi Labs chatbot, and other relevant platforms to enhance reporting, follow-up, accountability, and workflow efficiency
• Identify process bottlenecks, market trends, competitive considerations, and technology opportunities, including appropriate uses of AI, to improve departmental effectiveness
• Perform a SWOT analysis from a travel trade perspective of ESBO vs. direct competitors
• Prepare a final transition document summarizing completed work, progress against deliverables, outstanding opportunities, recommended next steps, and considerations for the permanent structure of the function