• Develop snackable visual content, short-form social videos, memes, GIF’s and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
• Strategically and quickly shoot, create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
• Be up-to-date on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
• Identify thumb-stopping, brand and audience building opportunities for content
• Pitch weekly video and content ideas to Social Media Manager
• Contribute creatively and deliver projects on a deadline
• Proficient in Adobe CC (Photoshop, Premiere, Illustrator), FinalCut Pro and other video/photo editing platforms
• Have a deep understanding of social media and audience engagement
• Additional responsibilities as directed
• Experience of content creation (video, editing, photography, etc.)
• Portfolio or website of relevant work examples
• Detail-oriented and results-driven with the ability to work in a fast-paced environment.
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok. is required; knowledge of WeChat, and Weibo is a plus.
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times