Marketing Specialist, Multifamily

Empire State

New York, New York

Full Time

Posted April 22, 2026

Not Specified

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Job Description

The Marketing Specialist, Multifamily supports the development and execution of marketing campaigns to promote residential properties, enhance brand recognition, and drive leasing performance across the company's multifamily portfolio, including properties in NYC, VA, MI, and MO.

Key Responsibilities

Support the development and execution of marketing initiatives across various platforms to promote residential properties.
Collaborate with the Marketing Manager and cross-functional teams to create compelling content for campaigns.
Analyze marketing performance metrics to ensure campaigns align with business strategies.
Enhance brand recognition and engagement to drive leasing performance and occupancy rates.

Requirements

Support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company s growing multifamily portfolio.
Collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns.
Analyze marketing performance metrics to ensure campaigns align with business strategies.
Support the promotion of the company s residential properties, services, and overall mission through marketing efforts.
Experience in developing and executing marketing campaigns for residential or multifamily properties.
Ability to analyze marketing performance metrics and adjust strategies accordingly.
Excellent written and verbal communication skills for content creation and collaboration.
Strong organizational skills to manage multiple campaigns and projects simultaneously.
Knowledge of marketing platforms and tools relevant to multifamily or real estate marketing.
A minimum of 1 year of experience in marketing, preferably in real estate, multifamily, or related industries.
Bachelor's degree in Marketing, Communications, Business, or a related field.