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Job Description
The role involves conducting brand research, analyzing market and customer insights, and leveraging AI and advanced methods to develop and activate brand strategies that enhance brand leadership and impact across digital touchpoints.
Key Responsibilities
- Conduct in-depth research on brand perception, customer sentiment, market trends, and competitive landscape.
- Define research scopes and methods based on company strategy and stakeholder questions.
- Translate research insights into actionable brand strategies and projects.
- Inform and communicate research findings to GTM teams.
- Advance brand research methods using AI and new technologies to improve efficiency and impact.
- Support integration of brand performance measurement with business and GTM metrics.
- Build and enhance in-house brand research structures and metrics.
Requirements
- 5-7 years of experience in a similar role involving brand research, brand perception, customer and prospect sentiment, market trends, and competitive landscape analysis.
- Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts.
- Experience in data analysis, market and brand research.
- Educational background in Market Research, Master in Business Administration (BA), Statistics, Economics, or Social Science.
- Strong communication skills with the ability to effectively communicate complex data, insights, and research methods, including in written form and presentations.
- Ability to work cross-functionally in a co-creative way, leading the brand research objectives.
- Understanding of the business context and how branding impacts overall business goals and strategy.
- Leverage the latest AI capabilities and technologies to drive efficiencies in brand research and its methods.
Benefits & Perks
hybrid work model
generous PTO
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
gym subsidies
counseling and well-being programs
internal mobility and mentorship opportunities
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