Digital Marketing Manager

Carbon Direct

Remote

Full Time

Posted December 19, 2025

$106k - $129k

Not Specified

Remote

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Application opens on company website

Job Description

The Digital Marketing Manager at Carbon Direct is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive awareness, engagement, and demand, supporting the company's climate science and carbon management initiatives.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across channels to drive awareness, engagement, and qualified demand.
Manage email marketing campaigns, including lifecycle, nurture, and automation workflows, with segmentation and quality assurance.
Oversee paid media, social, and retargeting campaigns, including budget management, audience targeting, and channel testing.
Support conversion rate optimization through landing page development, A/B testing, and onsite personalization.
Analyze performance data, define KPIs, build dashboards, and generate insights to improve marketing effectiveness.
Collaborate with cross-functional teams on messaging, campaign execution, brand consistency, and compliance.
Manage marketing vendors, agencies, and technology tools to ensure smooth campaign operations.

Requirements

Experience in digital marketing with success in demand generation, account-based marketing (ABM), lead scoring, and full-funnel optimization.
Proven experience in direct ownership of email marketing, automation campaigns, and paid social media performance and budgets.
Demonstrated success in driving Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth at scale.
Expertise in using marketing and analytics tools including HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and Google Tag Manager (GTM).
Strong background in A/B testing, experimentation, and landing page optimization.
Knowledge of GDPR, CCPA, tracking limitations, and evolving privacy requirements.
Strong audience research, persona development, and insight translation skills.

Benefits & Perks

Salary range of $106,000 to $129,000

Flexible vacation policy and ten company-wide holidays, plus an annual winter break between Christmas and New Year

16 weeks of fully paid parental and family leave with no tenure requirement

Remote-friendly work culture with annual company-wide retreats

Reimbursement for work-from-home setup and monthly work-from-home stipend

Comprehensive nationwide medical, dental, and vision coverage

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Digital Marketing Manager

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