Technical Product Marketing Manager - Cybersecurity

Canonical

Remote

Full Time

Posted April 13, 2026

Not Specified

Remote

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Job Description

A Technical Product Marketing Manager at Canonical is responsible for developing and executing go-to-market strategies for security and compliance products, translating technical capabilities into compelling messaging, and collaborating across teams to drive awareness, adoption, and growth in a remote, globally distributed environment.

Key Responsibilities

Develop go-to-market strategies and execute campaigns for security and compliance products
Translate technical product capabilities into clear messaging for various personas
Collaborate with engineering and product teams to understand product roadmaps and use cases
Track competitive landscape and emerging trends to define product differentiation
Plan and manage content, events, webinars, and promotional messaging
Use data and insights to optimize demand generation strategies and conversion rates

Requirements

Deep technical understanding of security and compliance products, including the ability to understand technical capabilities and translate them into compelling positioning and content
Experience leading the go-to-market strategy and execution for security and compliance products, including messaging and positioning
Ability to track the competitive landscape and emerging trends to define product differentiation and value drivers
Experience collaborating with engineering and product teams to understand product roadmaps and customer use cases
Proficiency translating technical product capabilities into clear, differentiated messaging for key personas such as Executives, DevSecOps, and platform teams
Experience owning campaign and content planning for security portfolios
Ability to use data and insights to iterate on demand generation strategies and optimize conversion throughout the funnel
Experience planning and supporting events, webinars, and messaging for paid and social media promotion
Passion for technology and open source, with enthusiasm for innovation, software, and community-driven development
Strong storytelling skills to craft messaging that resonates with both technical and business audiences
Growth mindset with a focus on experimentation, learning, and continuous improvement
Excellent written and verbal communication skills
Experience or familiarity with the cybersecurity industry (nice-to-have)
Data-driven mindset with the ability to use insights to refine strategies and improve performance (nice-to-have)
Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (nice-to-have)
Experience with demand generation and translating GTM strategies into pipeline growth (nice-to-have)
Comfort working cross-functionally with product, sales, partners, and marketing teams (nice-to-have)
Ability to work remotely within the EMEA region