Technical Product Marketing Manager - Cybersecurity
CanonicalRemote
Full Time
Posted September 18, 2025
Not Specified
Remote
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Application opens on company website
Job Description
A Technical Product Marketing Manager at Canonical is responsible for developing and executing go-to-market strategies for security and compliance products, translating technical capabilities into compelling messaging, and collaborating across teams to drive awareness, adoption, and growth in a remote, global environment.
Key Responsibilities
- Develop go-to-market strategies and execute campaigns for security and compliance products
- Translate technical product capabilities into clear messaging for diverse audiences
- Collaborate with engineering and product teams to understand product roadmaps and use cases
- Monitor competitive landscape and emerging trends to differentiate products
- Plan and create content, events, webinars, and promotional messaging
- Use data and insights to optimize demand generation strategies and conversion rates
Requirements
- Deep technical understanding of security and compliance products, including the ability to understand product roadmaps, technical capabilities, and customer use cases.
- Experience in developing go-to-market strategies and executing campaigns for security and compliance products.
- Ability to translate technical product capabilities into clear, differentiated messaging for key personas, including Executives, DevSecOps, and platform teams.
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Experience collaborating with engineering, product teams, content teams, sales, and other marketing functions to develop positioning, content, and promotional strategies.
- Ability to track the competitive landscape and emerging trends to define product differentiation and value drivers.
- Experience owning campaign and content planning for security portfolios, including planning events, webinars, and supporting messaging for paid and social media promotion.
- Proficiency in using data and insights to iterate on demand generation strategies and optimize conversion throughout the funnel.
- Excellent written and verbal communication skills.
- Passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Growth mindset with a focus on experimentation, learning, and continuous improvement.
- Ability to work cross-functionally with product, sales, partners, and marketing teams.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred but not mandatory).
- Experience with demand generation and translating go-to-market strategies into pipeline growth (preferred but not mandatory).
- Comfort working remotely within the EMEA region.
Benefits & Perks
Compensation is based on geographical location, experience, and performance, with annual reviews and more frequent reviews for graduates and associates
Performance-driven annual bonus or commission
Distributed work environment with twice-yearly in-person team sprints
Personal learning and development budget of USD 2,000 per year
Annual compensation review
Recognition rewards
Annual holiday leave
Maternity and paternity leave
Team Member Assistance Program
Wellness Platform
Opportunity to travel to new locations to meet colleagues
Priority Pass and travel upgrades for long-haul company events
Ready to Apply?
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