Technical Product Marketing Manager - Cybersecurity
CanonicalRemote
Full Time
Posted September 18, 2025
Not Specified
Remote
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Application opens on company website
Job Description
A Technical Product Marketing Manager at Canonical is responsible for developing and executing go-to-market strategies for the company's security and compliance products, translating technical capabilities into compelling messaging, and collaborating across teams to drive awareness, adoption, and growth in a remote, global environment.
Key Responsibilities
- Develop go-to-market strategies and execute campaigns for security and compliance products
- Collaborate with engineering and product teams to understand product roadmaps and technical capabilities
- Translate technical product features into clear messaging for various personas
- Track competitive landscape and emerging trends to differentiate products
- Create and manage content, messaging, and positioning for marketing initiatives
- Plan and support events, webinars, and social media promotions
- Use data and insights to optimize demand generation strategies and conversion rates
Requirements
- Deep technical understanding of security and compliance products, including the ability to understand product roadmaps, technical capabilities, and customer use cases.
- Experience in developing and executing go-to-market strategies for security and compliance products, including messaging, positioning, and campaign planning.
- Ability to translate technical product capabilities into clear, differentiated messaging for key personas such as Executives, DevSecOps, and platform teams.
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Experience in collaborating with engineering, product teams, content teams, sales, and other marketing functions to develop content and drive awareness, adoption, and growth.
- Ability to track the competitive landscape and emerging trends to define product differentiation and value drivers.
- Experience in demand generation, using data and insights to iterate on strategies and optimize conversion throughout the funnel.
- Excellent written and verbal communication skills.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred).
- Experience with demand generation and translating go-to-market strategies into pipeline growth (preferred).
- Comfort working cross-functionally with product, sales, partners, and marketing teams.
- A passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Growth mindset with a focus on experimentation, learning, and continuous improvement.
- Ability to work remotely within the EMEA region, with self-motivation and ownership skills.
Benefits & Perks
Compensation is based on geographical location, experience, and performance, with annual reviews and more frequent reviews for graduates and associates
Performance-driven annual bonus or commission
Distributed work environment with twice-yearly in-person team sprints
Personal learning and development budget of USD 2,000 per year
Annual compensation review
Recognition rewards
Annual holiday leave
Maternity and paternity leave
Team Member Assistance Program
Wellness Platform
Opportunity to travel to new locations to meet colleagues
Priority Pass and travel upgrades for long-haul company events
Ready to Apply?
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