Product Marketing Manager IoT Embedded Systems

Canonical

Remote

Full Time

Posted April 13, 2026

Not Specified

Remote

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Job Description

A Product Marketing Manager for IoT Embedded Systems at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving adoption of Canonical's IoT solutions across various industries, with a focus on open-source technology and edge computing.

Key Responsibilities

Develop and execute go-to-market strategies for IoT products
Create compelling messaging and positioning for IoT solutions
Lead content planning and marketing campaigns to drive awareness and adoption
Launch new products and features, coordinating cross-functional teams
Conduct competitive analysis and adjust market positioning accordingly
Support customer engagement strategies to promote growth and upselling
Plan and execute global events, webinars, and community meetups

Requirements

Deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of Canonical's IoT portfolio.
Experience in developing and executing go-to-market (GTM) strategies for IoT products.
Ability to craft compelling, clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
Experience in leading content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
Proven ability to develop and execute marketing plans that drive awareness and adoption of IoT solutions.
Experience in launching new products and features, leading cross-functional teams to drive awareness and adoption.
Ability to run competitive analysis, stay ahead of market trends, and evolve market positioning accordingly.
Experience in planning and executing global events, live webinars, and community meetups aligned with GTM priorities.
Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
Excellent communication skills, both written and verbal.
Passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
Growth mindset, thriving on experimentation, learning, and continuous improvement.
Physical and mental capacity to work remotely in a distributed environment, collaborating with teams across regions.
Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred but not mandatory).
Experience with demand generation and translating GTM strategies into pipeline growth (preferred but not mandatory).
Comfort working cross-functionally with product, sales, partners, and marketing teams.

Benefits & Perks

Compensation/salary range is based on experience, performance, and location, with annual reviews and more frequent reviews for graduates and associates

Work schedule is flexible with a distributed work environment and remote work options

Work environment perks include twice-yearly in-person team sprints, personal learning and development budget of USD 2,000 per year, annual holiday leave, maternity and paternity leave, recognition rewards, wellness platform, and opportunity to travel to new locations to meet colleagues

Additional benefits include a performance-driven annual bonus or commission, team member assistance program, travel upgrades for long-haul company events, and a commitment to diversity and equal opportunity employment