Product Marketing Manager IoT Embedded Systems
CanonicalRemote
Full Time
Posted September 18, 2025
Not Specified
Remote
Apply Now
Application opens on company website
Job Description
A Product Marketing Manager for IoT Embedded Systems at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving adoption of Canonical's IoT solutions across various industries, working remotely within the EMEA region.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for IoT products
- Create compelling technical and business messaging for IoT solutions
- Lead content development including website copy, whitepapers, blogs, and sales materials
- Collaborate on marketing campaigns with regional teams to drive pipeline growth
- Launch new IoT products and features, managing cross-functional teams to increase awareness and adoption
- Conduct competitive analysis and adjust positioning based on market trends
- Support customer engagement strategies to drive growth, upselling, and cross-selling
- Plan and execute global events, webinars, and community meetups aligned with GTM priorities
Requirements
- Deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of Canonical's IoT portfolio.
- Experience in developing and executing go-to-market (GTM) strategies for IoT products.
- Ability to lead messaging and positioning efforts to ensure products stand out in a competitive market.
- Experience in content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
- Proven ability to collaborate on marketing campaigns with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Experience in launching new products and features, leading cross-functional teams to drive awareness and adoption.
- Ability to run competitive analysis, stay ahead of market trends, and evolve product positioning accordingly.
- Experience supporting customer success teams on customer engagement, upselling, and cross-selling strategies.
- Ability to plan and execute global events, live webinars, and community meetups aligned with GTM priorities.
- Passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Growth mindset with a focus on experimentation, learning, and continuous improvement.
- Excellent written and verbal communication skills.
- Comfort working cross-functionally with product, sales, partners, and marketing teams.
- Experience with demand generation and translating GTM strategies into pipeline growth (nice-to-have).
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (nice-to-have).
- Data-driven mindset, using insights to refine strategies and improve performance (nice-to-have).
Benefits & Perks
Compensation/salary range is based on experience, location, and performance, with annual reviews and more frequent reviews for graduates and associates
Work schedule is flexible with a distributed work environment and remote work options
Work environment perks include twice-yearly in-person team sprints, personal learning and development budget of USD 2,000 per year, annual holiday leave, maternity and paternity leave, recognition rewards, wellness platform, and opportunities to travel to new locations
Additional benefits include a performance-driven annual bonus or commission, team member assistance program, travel upgrades for company events, and a supportive, inclusive workplace culture
Ready to Apply?
Join Canonical and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Canonical
Usability Engineer - User Science
Canonical
Remote
Full Time
6d
Senior Design Researcher - User Science
Canonical
Remote
Full Time
6d
Ubuntu Engineering Manager
Canonical
Remote
Full Time
Jan 8
More jobs in Remote
Account Executive APJ
Planet
NEW
Remote
Full Time
15h
Account Executive NATO
Planet
NEW
Remote
Full Time
15h
Account Executive NATO
Planet
NEW
Remote
Full Time
15h