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Job Description
A Product Marketing Manager at Canonical is responsible for developing and executing go-to-market strategies for open source products, crafting compelling messaging, collaborating across teams to drive product launches and campaigns, and analyzing market trends to enhance product positioning in a global, remote environment.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for products
- Lead messaging and positioning to differentiate products in the market
- Create content such as website copy, whitepapers, blogs, and sales materials
- Collaborate with regional marketing teams to implement integrated marketing campaigns
- Launch new products and features to increase awareness and adoption
- Conduct competitive analysis to inform market positioning
- Support customer engagement and growth strategies, including upselling and cross-selling
- Plan and execute global events, webinars, and community meetups
Requirements
- Develop and execute go-to-market (GTM) strategies for a range of products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with GTM priorities.
- Passion for technology and open source, with a strong interest in innovation, software, and community-driven development.
- Strong storytelling skills with the ability to craft messaging that resonates with both technical and business audiences.
- Growth mindset, thriving on experimentation, learning, and continuous improvement.
- Excellent communication skills, both written and verbal.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred but not mandatory).
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth (preferred but not mandatory).
- Comfort working cross-functionally with product, sales, partners, and marketing teams (preferred but not mandatory).
Benefits & Perks
Fully remote working environment
Personal learning and development budget of 2,000USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at sprints
Priority Pass for travel and travel upgrades for long haul company events
Additional benefits and rewards including annual bonuses and sales incentives (depending on role and location)
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