Job Description
The Senior Brand Marketing Manager at Aurora is responsible for developing and executing brand and employer marketing strategies, managing integrated campaigns, and building partnerships to enhance brand awareness, attract top talent, and support the company's growth in autonomous vehicle technology.
Key Responsibilities
- Develop and execute brand strategies and campaigns to enhance brand awareness, sentiment, and audience engagement.
- Lead the planning, execution, and measurement of integrated multi-channel brand campaigns and marketing programs.
- Conduct market research and competitive analysis to identify trends and inform marketing strategies.
- Manage brand consistency and adherence to brand guidelines across all touchpoints.
- Collaborate with cross-functional teams, including government relations and safety, to support strategic initiatives.
- Develop and implement employer branding strategies and campaigns to attract top talent.
- Partner with engineering and Talent Acquisition teams to create technical content showcasing Aurora as an employer of choice.
- Contribute to talent acquisition events and develop engaging content and activations.
- Build and maintain relationships with OEM and industry partners for co-marketing initiatives.
- Manage co-marketing efforts with partners to amplify reach and messaging.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience.
- 12 years of experience in brand marketing within an agency, B2B, or tech marketing setting.
- Proven track record as a brand marketing strategist who is an expert at executing campaigns from brief, to deployment, to reporting.
- Experience managing paid media campaigns and using data analytics for optimization and reporting.
- Hands-on experience leveraging AI tools to scale your daily impact and develop campaigns.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to act as a strategic advisor and subject matter expert to diverse internal stakeholders and cross-functional partners.
- Demonstrated ability to work well under pressure and effectively manage change, ambiguity, and shifting priorities.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Excellent written and verbal communication skills.
- Able and willing to work in Aurora’s San Francisco office 3 days a week and flexibility to travel and work across time zones as needed.
Benefits & Perks
Base salary range of $163,000 - $261,000 per year
Annual bonus
Equity compensation
Hybrid work environment with in-office presence at least 3 days per week
Benefits (unspecified but implied as standard corporate benefits)
Ready to Apply?
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