Job Description
A Product Marketing Specialist responsible for developing and executing go-to-market strategies, creating marketing content, and supporting product launches within a technology company specializing in cloud-managed video solutions.
Key Responsibilities
- Develop product positioning content, marketing messaging, and sales enablement tools for new products and features.
- Formulate go-to-market strategies considering market data, competitive landscape, and company positioning.
- Translate technical product specifications into meaningful benefits for target audiences.
- Act as the Voice of the Customer by collecting feedback to inform product positioning and evaluate launches.
- Coordinate and communicate launch plans and resources across internal teams to ensure readiness.
Requirements
- 3-5 years of related Product Marketing experience, preferably within a technology company
- Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field
- Graphic Design experience and familiarity with PowerPoint, InDesign, Photoshop
- Extensive writing experience in crafting compelling positioning, marketing, and sales content
- Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization
- Detail oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment
- A quantitative and analytical aptitude and a desire to make data-driven decisions
- Passion for new technologies, innovative thinking, and working in fast-moving markets
Benefits & Perks
Compensation/salary range of $25-$35 per hour with potential for growth
Work schedule is hybrid (combination of on-site and remote work)
Work environment perks include a collaborative, fun, and creative culture with casual dress code (jeans welcome)
Medical, dental, and vision benefits starting day 1
Generous medical plan subsidy and health savings account with company contribution
Up to $5,000 annual company match for 401k
Company-paid short-term and long-term disability, AD&D, and life insurance
Paid maternity and paternity leave
Paid vacation of 15 days per year, increasing after 3 years
Paid sick wellness time accrued at 1 hour per 35 hours worked
9 paid holidays per year
Educational Assistance Program covering non-degree support, undergraduate, and graduate degrees
Employee equipment program
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